News
Hugs prove worthy of the Ad Impact Award
Cute won audiences over last month to see Huggies take out the Colmar Brunton Ad Impact Award for May.
Browsing: Huggies
News
Huggies calls on cute babies to promote the power of hugs
Huggies Nappies has partnered with Plunket for a heart warming campaign by Ogilvy to encourage parents to ‘make time for hugs’.
News
Entertaining the dependents
In a bid to assist mothers who have heard the Frozen soundtrack once too many times but don’t really want navigate the online catalogues of children’s music, Pandora has teamed up with Huggies to develop a radio station dedicated to musical tastes of the youngest of young’uns.
News
Huggies and OHBaby! get out the tracing paper for personalised magazines campaign
As Tequila\’s creative director Ross Howard wrote in a past issue of NZ Marketing, there’s a fine line between creative theft and creative inspiration. And a recent release from Kimberley-Clark’s Huggies brand about a campaign offering new parents personalised OHBaby! magazines got us wondering about the rather thorny issue of creative IP.