Outward Bound is celebrating its 50th anniversary this year. So, to mark the occasion and show how the organisation has been unlocking Kiwi potential for 50 years, two 15 second TVCs—one aimed at those aged 18-26 years and another targeting those over 27—have set off on a journey of their own.
The marcomms community has already offered plenty of assistance to those affected by the earthquake in Christchurch, and NZ Marketing’s social media columnist Simon Young is hoping there might be some more corporate generosity left over to help out with Servolution, a project involving a whole bunch of churches and community groups doing a range of good deeds such as painting out graffiti, picking up rubbish, checking for smoke alarms, providing school makeovers and cleaning parks and reserves from 14-20 April.