HTC has thrown out the tech product ad rulebook, telling potential buyers to point their queries the internet’s way. It’s far from a lazy strategy and the silence as they wait for you to do your research is strangely compelling.
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Just Google it
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Looking for meaning—and not finding it
PopPress remembers a time when it tried to find out what Kelloggs’ LCMs stood for. It remains a mystery to this day and it may never be solved. But does it matter what an acronym actually stands for? Phone maker HTC doesn’t think so and it’s launched a massive (supposedly $1 billion) Here’s to Change campaign starring Robert Downey Jr that says it can mean whatever you want it to mean, whether that’s Humongous Tinfoil Catamaran, Hipster Troll Carwash or Hot Tea Catapult.
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Facebook phones Home, launches ad campaign in the US
No, Facebook isn’t releasing a phone. It is however working to further envelop its users into its ecosystem, with the upcoming launch of Facebook Home.