HTC has thrown out the tech product ad rulebook, telling potential buyers to point their queries the internet’s way. It’s far from a lazy strategy and the silence as they wait for you to do your research is strangely compelling.
PopPress remembers a time when it tried to find out what Kelloggs’ LCMs stood for. It remains a mystery to this day and it may never be solved. But does it matter what an acronym actually stands for? Phone maker HTC doesn’t think so and it’s launched a massive (supposedly $1 billion) Here’s to Change campaign starring Robert Downey Jr that says it can mean whatever you want it to mean, whether that’s Humongous Tinfoil Catamaran, Hipster Troll Carwash or Hot Tea Catapult.
No, Facebook isn’t releasing a phone. It is however working to further envelop its users into its ecosystem, with the upcoming launch of Facebook Home.