FCB New Zealand’s new integrated campaign for The New Zealand Health Promotion Agency targets young adults to drink in moderation, and remember their night out.
Marketing, advertising & media intelligence
Wellington-based agency GSL Promotus’ 'Choice not Chance' campaign is tackling the sensitive topic by reaching out to at-risk gamblers with the aim to get people thinking about their situation and ask, 'is it still for fun?'
The Health Promotion Agency has launched a new campaign for the Health Star Rating system through Y&R on the health star rating system, featuring a couple of lovable animated cereal boxes having a bit of an existential crisis about their health content.
A big grab bag of stellar ads this week from HPA, ASB, Countdown, Toyota and NZME.
The final tip of the hat, 21-gun salute and celebratory cheer of the year go to Sky, the Health Promotion Agency and Air New Zealand.
Plaudits for HPA, Dulux, Y&R and ASB this week.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Last year, FCB introduced the line ‘No More Beersies’ to the Kiwi vernacular via its ‘Say Yeah, Nah’ campaign for the Health Promotion Agency (HPA), and it became a ubiquitous catchphrase in weekly conversations. Now, just over a year later, the agency has carried the beersies line into a follow-on campaign that borrows from the tropes of beer advertising to reinvent the humble glass of water. In each of the clips, the pouring of a glass of water is accompanied by the stereotypically deep voice of a beer advert narrator, who over 30 tongue-in-cheek seconds draws attention to the crisp goodness of a simple glass of H2O. PLUS: we look at whether the 'Say Yeah, Nah' campaign was effective.
StopPress salutes the Health Promotion Agency, Sky TV and Les Mills.
It’s winter and for some people in New Zealand that means a trip to the hospital for injections or even open heart surgery, because of rheumatic fever. GSL Promotus is behind a national Health Promotion Agency campaign to let more people know that strep throats, if left untreated, can develop into rheumatic fever in at-risk populations. The campaign involves six different TVCs, a multitude of radio ads (in English, te reo Maori, Samoan and Tongan), online videos and banners, and Adshel posters.
In an effort to dissuade potential smokers from picking up that first cigarette, the Health Promotion Agency has launched a new campaign via GSL Promotus that gives a tongue-in-cheek depiction of exactly how ugly a relationship with cancer sticks can be.
They take you on that journey’: Briscoe Group’s Fiona Stewart on partnering with Data Insight to deliver tangible business results
A tip of the hat to Red Bull, Tui, HPA and Whittaker’s.
The Health Promotion Agency (HPA) has launched a new website under the 'Choice not Chance' banner that helps people to recognise the early signs of harmful gambling. And, in an effort to draw attention to the latest addition to its anti-gambling arsenal, the government organisation has also released a new TVC via GSL Promotus.
Hitting the front page of Reddit is usually like hitting marketing gold, bringing with it the sweet sweet traffic generated by the never-sleeping internet horde. DraftFCB has had a taste of that delicious Reddit link love for its 'Say Yeah, Nah' alcohol responsibility TVC for the Health Promotion Agency – although many denizens of the online community are left confused if what they've watched is actually a beer commercial in disguise.
DraftFCB continues its 'Ease up on the drink' campaign for the government with a new take on an old problem in the New Zealand drinking psyche: peer pressure.