In the wake of Emirates Team New Zealand’s victory over Oracle Team USA, we take a look at the brand activity supporting the team on its way to the America’s Cup.
Browsing: HP
Synesthesia, or the stimulation of one sense triggering another sense, is a rare and fascinating condition for most people. But thanks to HP’s latest campaign with Wellington-based digital agency Resn, sight and sound have finally become one.
Spotify has a new way of sorting the stars from the also-rans in the music world, which harnesses the power of real-time data. Spotify Emerge is a collaboration with HP that determines emerging artists by the reach their tracks generate.
At a time when traditional retailers are struggling, the trendsetting soothsayers believe pop-up stores and venues are one of the next big marketing things. And judging by the number, er, popping up for the Rugby World Cup, maybe they’re right.
In a bid to capture consumers in the lead-up to Christmas (which is—deep breath—less than eight weeks away), HP and Microsoft have teamed up and established a temporary pop-up store in central Auckland. Called Ten O’Connell, the store opened on Thursday night and will remain popped-up for …
Rhys Darby continues to capitalise on his awksome (so awkward it’s awesome) Murray Hewitt-inspired profile in the US, this time as the front man in a big – like NZ$80 million big – campaign for Hewlett Packard called Let’s Do Amazing.
Hewlett-Packard has announced the appointment of Warwick Grey as the marketing manager for its South Pacific personal systems group (PSG).
When two worlds collide, bad/cringey/entertaining things usually happen, as the exclamation mark-laden, uber-tech geek Christmas message from HP and its PR agency Acumen Republic shows.