Three cheers to Air New Zealand, Rebel Sport, BNZ and Sky.
Marketing, advertising & media intelligence
It's hard to believe Air New Zealand has had the time to actually fly people around the country/world this year given all the major marketing campaigns it's launched. And while it's already had a crack at Christmas, once is never enough. So, in a continuation of its Meanwhile in New Zealand series, it's got a bunch of Air New Zealanders to help ensure a six-year-old boy called Archie gets a visit from Santa after his family moved from Broome in Western Australia to Queensbury, which is about an hour outside of Wanaka.
The final tip of the hat, 21-gun salute and celebratory cheer of the year go to Sky, the Health Promotion Agency and Air New Zealand.
ASB, McDonald's and a double from Air New Zealand lift the cup this week.
A fair bit to choose from this week, so, in the spirit of V-Day giving, we're dishing out gifts left, right and centre in an effort to gain your love. Who's it for: 2degrees by TBWA\ and Film Construction. Why we like it: Rhysie and TBWA ...
New Zealanders, with our unusual combination of immense pride and nagging self-doubt, like to be liked ("How are you enjoying your trip? Are you enjoying your trip? You're enjoying your trip, aren't you?"). But, just as Aucklanders have certain preconceptions of, say, Invercargill, many Australians couldn't think of anything worse than visiting their Tasman neighbours. So, as part of a campaign launching today in Australia, Air New Zealand and its Aussie agency Host Sydney attempted to show a bunch of 'Kiwi Sceptics' what they were missing out on by tricking them into a trip to the other lucky country.