Browsing: horses and bayonets

Advertising is alive and well—just with fewer horses and bayonets

Countless articles pronounce the end of advertising, the death of marketing, and a gloomy outlook for all involved. From the Harvard Business Review, Forbes, or pretty much every marketing and advertising conference, the headlines shout that we’re in serious trouble. There’s only one problem, says JWT’s Simon Lendrum. It’s all bollocks.