As technology continues to develop and become more readily available, it gives ad agencies the means by which to evolve the traditional media channels—and this is particularly prominent in the out-of-home advertising category. Locally, we’ve already seen billboards update in real-time during the elections, we’ve seen selfies linked from Twitter to outdoor digital screens, and we’ve had outdoor creative adjusting in accordance with the temperature. And now, Ogilvy & Mather in Hong Kong is taking it a step further with a new anti-littering campaign that uses the DNA of litterbugs to create digital faces that have a resemblance to the actual people who dropped trash on the floor.
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The face of litter