Browsing: honesty

News
Laphroaig mixes honesty with advertising
By

To those of inferior palate, the world of taste-testing seems wildly pretentious and filled with descriptors that have little to do with food or drink. So, in an effort to expose how laughable this tends to be, Scotch whisky company Laphroaig recently launched a campaign, via UK agency White Label, that invites common folk to share their opinions—however scathing—on its spirit.

News
Is honesty the best policy? Boundary Road Brewery’s trying to find out
By

Stolen from your mum’s purse? Relieved yourself in a swimming pool? Told someone that, no, they don’t look fat in that? Boundary Road and Barnes, Catmur & Friends are looking questioningly at you. And a new ‘scientific’ online survey seeks to gauge Kiwi honesty, with a campaign asking cider-drinkers or free-stuff-sifters to answer 15 questions in The Great Kiwi Honesty Test and win a season’s* worth of the new bevvie, Honesty Box Cider.