The Salvation Army launched a campaign today dubbed ‘The Unexpected Homeless’ via NZME and TBWA, leaving NZ Herald browsers struggling to find their way back ‘home’.
The new year is a time where we all reevaluate our position in life. We think about our wishes, our resolutions and our fresh starts. But, it should also be a time where we think the lives of others, whose wants and needs are simpler than ours. French community service association Deuxième Marche aimed to remind us of the homeless and their needs this new year, by giving them more visibility to express themselves.