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HRV to give century-old villa a ‘purer invironment’

Two years after first launching its ‘purer invironment’ spot, HRV has once again collaborated with Y&R NZ to launch an extension of the campaign, which will see the home improvement company take on an old, damp and mouldy home. The HRV Pure Invironment Project, which aims to show that it’s possible for any home—irrespective of its age—to have an invironment as comfortable as the one depicted in the original TVC, will result in the renovation of a 110-year-old villa over the next month.