In an effort to give a more tangible representation of the statistical fact that Kiwis who hold mortgages pay $6 million in interest every four hours, BNZ has launched a new campaign via Colenso BBDO in which that amount of money will be shredded and put on display in Auckland’s Aotea Square from 29 September to 1 October. This outdoor activation is being supported across various channels, with a TVC, a Facebook campaign and YouTube clips that all use the shredded money as a provocative reminder of the amount of money that Kiwis burn through their mortgage repayments every day.
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Back in 2010, Mintel’s Michael Oliver charted the rise of middle-aged men wearing lycra and their big impact on the cycling market (the BBC covered the emerging trend of the MAMIL soon after). Since then, it’s become a fairly widely used term, often disparagingly, and there are plenty of Kiwi chaps who appear to have swapped the flashy sportscar for the flashy roadbike—or at least added to it—as part of the obligatory mid life crisis. Now, in a continuation of ASB and Saatchi & Saatchi’s latest campaign that focuses on the type of conversations the bank believes New Zealanders actually have about money, it’s combined cycling with another one of the nation’s loves: property.