2degrees, Samsung, Holden and Scapegrace by Rogue Society Distilling Co show us how it’s done.
Browsing: Holden
The Holden brand has for generations been dominated by the Commodore to the extent that it’s become difficult to separate the two. However, the company’s general manager Kristian Aquilina is on a mission to change that.
As YouTube’s brand safety concerns continue to come to light, Holden, Vodafone and Tourism New Zealand have suspended advertising on the video-sharing website, with MediaWorks and FCB weighing in on the debate.
Raise a glass to Subaru, Auckland Transport, Toyota, Holden and Tower.
In its latest ad by Special Group, Holden is getting the word out about its one percent finance deal with just a flick of a finger.
Raise a glass to The Salvation Army, Holden New Zealand and Cigna New Zealand.
Holden New Zealand has released a new TVC for its Colorado, via Special Group and Fish, featuring a hero who uses his vehicle to do a good deed.
After separating from its long-time agency Ogilvy, Holden decided to choose its new creative partner in a novel way by giving the two top contenders FCB and Special Group their own real world tests. And it’s Special Group that has come out victorious.
Advertisers are increasingly questioning the brand value offered by banner ads that seemingly do little more than annoy web users. And for this reason, media owners and agencies are being forced into producing innovative online banner campaigns that include interactive elements. So recently, when FCB and the Pandora international ad development team set out to create a campaign for the release of the new Holden Cruze, the pair decided to give users a look inside the vehicle.
Holden has launched a new campaign via FCB to promote its latest Cruze vehicle, and the spot places most of the emphasis on the always-obedient in-car technology of the new model.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Marnie Jane Samphier, the general manager of marketing at Holden New Zealand, thought about 2014.
Disappearing cars, perfect mascots, not-so scientific research and dad dancing entertain in this week’s edition.
0-100 is a much-used metric to show how powerful a car is. But Holden and Ogilvy & Mather NZ have flipped that on its head to promote the limited edition Commodore GTR, of which only 100 have been made for the New Zealand market.
In the kitchens of L’éclair de Génie in Paris, creative brilliance is necessary, but is not by itself enough. Making the world’s best eclairs also requires careful planning, skilled judgement and a deep understanding of the medium. And the same is true of great ads, says Google’s Tony Keusgen.
In an effort to encourage Holden fans to engage with its 60th anniversary microsite and share their stories, Holden has created an online competition that gives entrants a chance to win a restored 1969 Monaro. But rather than simply give away the car, Holden has used it as a content opportunity by documenting the restoration process through a video series fronted by Greg Murphy. When StopPress first covered this story, Holden had only uploaded the first video in the series, but since then an additional five have been uploaded (the most recent of which was published on 2 October).
In 1995, Holden released a bizarre commercial that features a young child playing with light representative of the cosmos while the hypnotic voice of an omniscient narrator elaborates on the safety features of the Commodore Acclaim. By the end of this 30-second trippy journey, viewers are left with the uneasy feeling that their minds may have been incepted by some form of subliminal advertising. And while the car company didn’t further the campaign with any follow-on iterations, this unconventional creative approach seems to live on in the modern advertising efforts of the Church of Scientology, which for last year’s Super Bowl released a spot that also rates quite high on the bat defecation scale.
Several weeks after kicking off its 60th anniversary via a nostalgic TVC by Ogilvy, Holden has now extended the celebrations to its website with a series of vignettes that aim to tell the stories of fans of the brand. The video compilation is currently being hosted on a microsite called ’60 Years Loyal’, and was created by Dentsu Aegis-owned digital creative agency Isobar, which launched in Auckland in February. Updated with further information on Ogilvy’s contribution to the campaign.
Holden, Toyota, Lotto NZ and Anchor bask in the warm glow of victory this week.
Only a few weeks after VW celebrated its 60th anniversary in New Zealand via a Colenso-created campaign, Holden has now also started the party for its diamond jubilee with an Ogilvy spot that has a strong Kiwi flavour. And while VW gave the power to the people by piecing together a crowd-sourced spot, the team behind the Holden campaign have taken a more traditional route by assembling a narrative that showcases the car brand through the ages.
Fieldays is coming and, over the next 33 days, New Zealand will once again be bombarded with advertising aimed at this nation’s agrarian warriors, many of whom have a fair bit of cash stashed in their gumboots. And Ford has shot into first place with a tribute to what televisual experts all agree is the best programme ever made, A Dog’s Show.
Mistubishi has just launched New Zealand’s first plug-in hybrid SUV. But, rather than trying to explain the complex technology in the new Outlander, Clemenger BBDO and Curious have kept it simple. Plus: lots more brmm-brmms and a new automotive sponsorship.
It’s a car that claims to get your heart racing. So Holden and Ogilvy have dangled a carrot to those who reckon they can do the opposite with a new digitally-led campaign aimed at changing the perception of the Barina.
Clink your glasses for Holden’s heart racing, Vodafone’s period drama, Hallenstein’s kaleidoscope and Whittaker’s chocolate art.
Building on the success of 2013’s campaign that required fans to guess who died in the last episode, TVNZ has now launched Shortland Street Car Park, an interactive multimedia campaign that has been initiated in conjunction with Holden.
Who’s it for: TVNZ by in-house agency Blacksand Why we like it: It’s just a little bit odd and quirky, much like the show it’s trying…
Holden’s latest TVC for the Commodore is part black tie dinner and part bogan romp – showing the new VF Commodore’s classier side, while paying homage to Holden’s bogan roots and fan base.
In 2007, almost two in five New Zealanders who planned to buy a new car in the next four years said they would ‘definitely would not consider’ any Hyundai model. But, showing how perceptions can be changed quickly with quality products and solid marketing to back them up, the latest automotive brand rejecter results from Roy Morgan Research show this proportion has now halved, and effectively increased Hyundai’s available market by 25 percent.
Holden’s twitch-curing cars and McDonald’s fusion of the real and the imagined stoke our advertising coals this week.
It’s been a while between brand ads for Holden, with the car company favouring Clarke Gayford, a stark warehouse and a bit of glitchy electronica to spruik its various models recently. But, with the help of Ogilvy and Robber’s Dog, it’s taken a slightly more creative, emotional and story-based approach with a nice new spot featuring a twitchy main protagonist who, like the self-harming, car-loving cat in the Toyota Corolla campaign, finds unexpected peace in his vehicle.