Browsing: Holden

News
Special wins Holden’s hand after advertising duel
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After separating from its long-time agency Ogilvy, Holden decided to choose its new creative partner in a novel way by giving the two top contenders FCB and Special Group their own real world tests. And it’s Special Group that has come out victorious.

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Pandora and FCB give listeners the Holden Cruze dashboard experience
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Advertisers are increasingly questioning the brand value offered by banner ads that seemingly do little more than annoy web users. And for this reason, media owners and agencies are being forced into producing innovative online banner campaigns that include interactive elements. So recently, when FCB and the Pandora international ad development team set out to create a campaign for the release of the new Holden Cruze, the pair decided to give users a look inside the vehicle.

News
Year in Review: Marnie Jane Samphier, Holden
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In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Marnie Jane Samphier, the general manager of marketing at Holden New Zealand, thought about 2014.

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Holden’s Monaro restoration video series nears its conclusion—UPDATED
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In an effort to encourage Holden fans to engage with its 60th anniversary microsite and share their stories, Holden has created an online competition that gives entrants a chance to win a restored 1969 Monaro. But rather than simply give away the car, Holden has used it as a content opportunity by documenting the restoration process through a video series fronted by Greg Murphy. When StopPress first covered this story, Holden had only uploaded the first video in the series, but since then an additional five have been uploaded (the most recent of which was published on 2 October).

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Did this 1995 Holden ad inspire Scientology’s creative direction?
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In 1995, Holden released a bizarre commercial that features a young child playing with light representative of the cosmos while the hypnotic voice of an omniscient narrator elaborates on the safety features of the Commodore Acclaim. By the end of this 30-second trippy journey, viewers are left with the uneasy feeling that their minds may have been incepted by some form of subliminal advertising. And while the car company didn’t further the campaign with any follow-on iterations, this unconventional creative approach seems to live on in the modern advertising efforts of the Church of Scientology, which for last year’s Super Bowl released a spot that also rates quite high on the bat defecation scale.

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Holden talks to the fans—UPDATED
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Several weeks after kicking off its 60th anniversary via a nostalgic TVC by Ogilvy, Holden has now extended the celebrations to its website with a series of vignettes that aim to tell the stories of fans of the brand. The video compilation is currently being hosted on a microsite called ’60 Years Loyal’, and was created by Dentsu Aegis-owned digital creative agency Isobar, which launched in Auckland in February. Updated with further information on Ogilvy’s contribution to the campaign.

News
Holden reminisces about the ‘good old days’ in 60th anniversary spot
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Only a few weeks after VW celebrated its 60th anniversary in New Zealand via a Colenso-created campaign, Holden has now also started the party for its diamond jubilee with an Ogilvy spot that has a strong Kiwi flavour. And while VW gave the power to the people by piecing together a crowd-sourced spot, the team behind the Holden campaign have taken a more traditional route by assembling a narrative that showcases the car brand through the ages.

News
Hyundai feels the love, Holden looks for rejection therapy
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In 2007, almost two in five New Zealanders who planned to buy a new car in the next four years said they would ‘definitely would not consider’ any Hyundai model. But, showing how perceptions can be changed quickly with quality products and solid marketing to back them up, the latest automotive brand rejecter results from Roy Morgan Research show this proportion has now halved, and effectively increased Hyundai’s available market by 25 percent.

News
Bait and twitch: Ogilvy injects some local charm back into the Holden brand
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It’s been a while between brand ads for Holden, with the car company favouring Clarke Gayford, a stark warehouse and a bit of glitchy electronica to spruik its various models recently. But, with the help of Ogilvy and Robber’s Dog, it’s taken a slightly more creative, emotional and story-based approach with a nice new spot featuring a twitchy main protagonist who, like the self-harming, car-loving cat in the Toyota Corolla campaign, finds unexpected peace in his vehicle.