Browsing: Hilux

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VW gives Toyota a friendly buggering
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Comparative advertising is fairly rare, perhaps because brands don’t want to be perceived as being negative or due to the potential for legal action from competitors. And comparative advertising that references an ad from a competitor is rarer still. But VW and Colenso BBDO have done just that in a cheeky print execution that aims to spell out the reasons why the Amarok is a better option than the Hilux.

News
Monobrow and sideburns: One Weather gets a new look, plus other quirky meteorological clips
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One Weather’s introductory ident has been given a makeover—and it comes with an impressive combination of sideburns and a monobrow so seamless that omnichannel marketing campaigns would applaud it. Rather than simply running into the weather report with the usual “proudly brought to you” phrase, Saatchi & Saatchi have instead opted for a quirkier activation of its sponsorship deal with TVNZ by having the pie-loving protagonist from the elaborate 2011 Hilux ad introduce the daily weather report. PLUS: we also look at some other funny weather-related clips.

News
The sublime and the ridiculous
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Who’s it for: Toyota Hilux by Saatchi & Saatchi and Thick as Thieves.

Why we like it: Advertising is, by nature, hyperbolic. But this rather surreal spot for the new Hilux takes that hyperbole to another, absurd but entertaining level. It already appears to have split the commentators …