As Colin Peacock noted in MediaWatch this week, as two X Factor judges were sent packing for bullying and lambasted for having an over-inflated opinion of themselves, a man who has “built his reputation on his ego and on picking on people poorly equipped to defend themselves on air” is getting set to kick off his experimental, multi-media breakfast news show on April 7. And MediaWorks has launched the last phase of its marketing push to get New Zealanders to tune in.