The New Zealand Herald is trumpeting growth across both its print and digital readerships this week. We speak to NZME managing editor Shayne Currie about how its managing print growth in a digital era.
As the All Blacks depart to defend the Webb Ellis cup in the UK, the nation is gearing up for a few weeks of early morning code watching. It’s obviously a pretty big deal for a rugby-loving nation and, as we saw during the Cricket World Cup, the clicks are likely to follow. But the Herald might be taking it a bit far with the branding of its rugby hub, which is sponsored by—who else?—Steinlager. Syrian refugee crisis? Pfffffff.
After the Blackcaps play in the Cricket World Cup final on Sunday, you can be sure there will be a host of print ads congratulating or commiserating the team the following day, as there was when the All Blacks won the Rugby World Cup in 2011. But Ford has got in early with a full-page ad featuring in today’s Herald celebrating the glorious victory over the South Africans and warning Melburnian Mrs Mavis Madrigal to cover her gnomes and azaleas to protect them from flying round objects.
From Paul the octopus, to Paulo the octopus, to Futnik the pig, to Citta the elephant to Nicholas the llama to our own Richie McCow, supposedly psychic animals predicting the outcome of sports games is like catnip to media. And the Herald has introduced a new soothsaying creature to the list, with Cricket the cricket so far nailing three out of four games in the Cricket World Cup.
Content marketing is on the rise, but it’s not a shift that’s easy to make for all organisations. Here are three takeaways from the recent Content Marketing Conference that might help.
150 years ago today, the first edition of the New Zealand Herald was printed. And APN NZ has gone to great lengths to celebrate the milestone, with one of its biggest ever promotions, a range of special editorial products and some significant changes to its digital properties.
Not content with the attention it receives in the trade media after an award win, Special Group has made a habit of paying to get a bit more of it by placing full-page ads in the Herald, making it one of a rare few ad agencies that actually advertise. And it’s done some more showing off after winning Best in Show at the Media Awards alongside Naked/Open for Unitec’s ‘We make the people who make it’ campaign.
In John Drinnan’s media column last Friday, one of his topics was the rumoured move of Saatchi & Saatchi and the Media Design School’s offices to the Wynyard Quarter’s innovation precinct. That’s not happening and a correction was printed, but it is yet to appear online.
There were plenty of naysayers when Kiwibank was launched, but, after ten years, few would argue it has done a stellar job of facing up the big Australian-owned banks on the personal banking front (it announced a tripling of profits recently and now has around ten percent of the retail market). But now it’s aiming to bump up its business banking credentials with a campaign by Ogilvy and Ikon that aims to demonstrate how the bank can save SMEs time and money and let them get on with running their businesses.