Browsing: Herald on Sunday
The Herald on Sunday ran a story over the weekend that detailed All Black Aaron Smith’s romantic dalliances. And we couldn’t help but notice a strange bit of brand advocacy in among the sordid revelations.
The Herald on Sunday is one of the few papers in this country to have charted increases in circulation and readership over the past few rather difficult years. And that performance has been recognised after it beat out newspapers from across Australia, New Zealand, South-East Asia and the South Pacific to win the best Sunday newspaper at the Pacific Area Newspaper Publishers’ Association (Panpa) Awards.
The print newspaper industry continues to struggle with retaining readers in a difficult time for the sector, with the latest circulation figures from the Audit Bureau of Circulation (ABC) showing losses almost across the board.
There have been plenty of changes at APN NZ of late, with the relaunch of the Herald last year and restructures of both the editorial and sales and marketing teams. And now the Herald on Sunday, the country’s best performing newspaper, is getting its turn with what editor Bryce Johns calls “a complete revamp of the paper’s look and feel, and improved content mix”.
Just as New Zealand’s advertising industry is world renowned, so too is the local market research industry, routinely succeeding in the face of tight budgets, big tasks, and an ever-increasing need to do more with less. And the people and companies behind some of the industry’s recent achievements were acknowledged at the 7th biennial Market Research Effectiveness Awards at the Hilton last week, with Ipsos coming out on top as the supreme winner for the third time in a row.
The magazine sector had some pretty good news to report in the latest round of readership and circulation figures and, given what’s happening internationally, the New Zealand newspaper sector should also be fairly pleased with the results, which show there’s still plenty of life in the old dogs yet.
Editor of The New Zealand Herald for the past ten years Tim Murphy has been promoted to the new position of editor-in-chief of Herald titles.
…as the Herald on Sunday does the APN staff shuffle, Beat Communications brings in new blood by way of former Ogilvy PR lass Jane Finch. Gabrielle Troutback bids farewell to NZ Post, Omnigraphics NZ brings in a non-human hire, Kiwi dairy company The Collective picks up some chunky and prestigious culinary awards in the UK and Fairfax adds another option to the local content offerings.
We’re not sure what you did yesterday, but APN will be hoping it included a bit of living. That’s because yesterday was the day Living, a new magazine that “reflects what Kiwis love doing on Sundays”, was launched as part of the Herald on Sunday’s offering.
If you were reading the papers over the weekend, you may have noticed a few column inches were devoted to illustrating how well the publication in front of you had done in the latest Nielsen Readership Survey. Whether the readership changes were statistically significant or not doesn’t seem to matter, because every quarter you can guarantee the big players will be focusing on the silver linings in the print media cloud.
It’s fairly standard practice for publishers to beat their editorial chests after the Qantas Media Awards are dished out. Of course, victory is always in the eye of the beholder (and, given the number of awards handed out and the size of the New Zealand market, there always seem to be plenty of beholders). But this year APN has nabbed the big ones: the Herald on Sunday was judged to be New Zealand’s Best Weekly and Best Overall newspaper for the second time in its five year history and The New Zealand Herald took the award as the country’s best daily newspaper.