Two-thirds of New Zealanders support either legalising or decriminalising marijuana, according to a New Zealand Drug Foundation study released this week, and Labour and New Zealand First have come out in support for a referendum on the matter. Henry Oliver looks at what opportunities could be created for marketing and branding if marijuana is legalised, and what it might mean for New Zealand’s economy.
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We’ve seen a few clever queue hacking campaign ideas in recent years, from Samsung’s Smartphone Line to Spark’s Emoji Queue. And Spark’s employed 3D printing technology for what it’s calling the world’s smallest queue for the world’s biggest phone launch.