Browsing: Hello Flo

I see red: why tampon/pad brands need to up their advertising game

You notice you are feeling a little bit moodier than normal. Irritable and a bit down, with a hot feeling in your chest that you cannot extinguish. The smallest things annoy you. Your flatmate forgets to wash their dishes, someone forgot to buy milk, you drop something on the floor twice in a row, this goes on for a few days. And then you feel it, the dull ache deep in your lower stomach, which becomes more and more intense like that feeling you get from a dead arm, but transferred to your lower abdomen. You’re also breaking out and you feel bloated, fatigued and genuinely sick. Then, as you curl up on the couch in foetal position with a hot water bottle nursing your tummy, cursing mother nature for dealing you this monthly slap in the face, you switch on the television, and what do you see? An attractive lady in a pad/tampon ad, looking at the camera, sensually even, muttering something about absorbency as she proceeds to strut down the street in a mini skirt, and you think to yourself, ‘I hate this woman’. Period.

‘Like santa for your vagina’

Remember when the prudes got all wound up after Carefree busted a few feminine hygiene taboos and used the word vagina in its ad? If you were among the complainers, then you definitely don’t want to watch this video for Hello Flo, a tampon subscription service that features a 12-year-old girl who fully embraces the arrival of her ‘red badge of courage’.