Browsing: Hellers

News
Back or forward? That is the question in this latest spot for Hellers–UPDATED
By

It’s a conversation that happens twice a year, once near the beginning and once near the end. Do the clocks go back or forward one hour? The conversation was probably the result of many arguments back in the day before the internet and smartphones came along and adjusted time automatically for us. But still, the debate continues. That’s what Leigh Hart, Millen Baird and Jason Hoyte have tapped into for this new Hellers ad, by Moon Media in conjunction with Simpatico Advertising, in probably the most confusing way possible.

News
Horse’s Mouth: Hilary Souter
By

Being the one to tell people they’ve crossed the line is an unenviable responsibility at the best of times. But, despite having forged a career out of doing just that, Hilary Souter, the chief executive of the Advertising Standards Authority, which celebrated its 40th anniversary last year, is still smiling. So how does she keep it all together at the ASA?

News
From Metservice to meat service: Hellers and Simpatico cook up another online feast
By

Metservice launched its new redesigned website in December, aiming to make Kiwis’ weather needs more easily accessible. The redesign included new opportunities for targeted advertising that allowed brands to advertise next to specific weather types. And interactive manager at Metservice, Craig Delaney described it as being “like Google AdWords, but instead of bidding on words you buy space next to a weather type.” And, following on from a similar contextual campaign last year, Hellers has again teamed up with Christchurch ad agency Simpatico to launch another meaty weather-based campaign on the site.

News
Special effects at the Best Awards
By

A humane possum trap and a power company that taught people to like them are among the seven finalists in the inaugural Best Effect award to be announced at the Best Design Awards on 5 October.

News
It’s a Mini disaster
By

It began as a cool marketing move by BMW: paying a paltry sum to have the name of its Mini Cooper Roadster associated with the cold snap engulfing Europe. But the car firm will rueing its decision now, after the freezing weather killed more than 130 people and sent over 500 to hospital.

News
Sunny, with a chance of meat: Hellers and Simpatico take the weather with them
By

The oft-stated wonder of the online realm for advertisers is the utility it provides and the creative opportunities it affords. And while that utility isn’t often harnessed as effectively as it could be, a campaign to launch Hellers’ new range of burger patties by Christchurch agency Simpatico, which recently rebranded from UMC, shows what can be done with a bit of nifty thinking.