Wattie’s tomato sauce is a staple of many a pantry, fridge or glove box in New Zealand. And whether it’s the heel of a hand planted on the base of the bottle, some vigorous shaking or an intense windmill action, passionate Kiwi sauce fans employ a range of techniques to get every last drop of that glorious red elixir out of the bottle. Now, to launch its new stuck-sauce solution, the Upside Down Bottle, Heinz Wattie’s and Running with Scissors have launched a new brand campaign that celebrates that ingenuity.
Browsing: Heinz Wattie’s
After a competitive pitch, Running With Scissors has won some project work with Heinz Wattie’s, beating out JWT for the spoils and leading to a few questions about the role of DDB.
There were over 1,000 entries from around the world, but there were just 16 golds awarded at the US Direct Marketing Association’s Echo awards and two of them went to New Zealand agencies, with .99 continuing its Midas touch with Air New Zealand’s ‘Nothing to Hide’ in the Consumer-Travel & Hospitality/Transportation section and RAPP Tribal winning for its ‘Thank You Notes’ campaign for Heinz Wattie’s Gourmet Dog in the Production Manufacturing and Distribution category.
Tim Skellern, who spent three years with Wattie’s after immigrating to New Zealand from the UK in 2004 before throwing in the towel to set up his own company in 2007, has returned to the nurturing bosom of Heinz Wattie’s to take up the role of general manager marketing.