DB Breweries has taken a humorous approach to the divide between lager and craft beer drinkers to launch its new product DB Export Hop Lager.
PHD New Zealand and Heineken have rolled out the country’s first digital ad campaign that’s exclusive to connective devices in order to match the audience’s changing video habits.
Following public assessment of last month’s ads, Colmar Brunton says brands have set a high standard for the rest of the year. But only one could come out on top for January, and it was Air New Zealand that proved to have the most impact with its ‘Love’ video.
Heineken has launched a new TVC for the UEFA Champions League dubbed ‘Prep Talk’, shot by award-winning director Guy Ritchie.
Last week, at an event hosted at the Auckland viaduct, Heineken gathered the media and a collection of millennials to unveil its latest brand ad, which again has a very strong moderate drinking message. But as a brand that lives and dies by the number of bottles it sells, why is it trying to encourage consumers to think twice about handing over their cash?
We’re sure many New Zealanders are in disbelief as to how nearly four years have passed since the last Rugby World Cup. Four years since we yelled out to strangers in the street whooping with collective joy after the All Blacks secured the Cup after a nail-biting game with the French and four years since the victory sparked a baby boom across the nation. But this year’s World Cup, which kicks off in September has no doubt been creeping its way into the public consciousness for sometime now, probably due to a few big brands which hope to profit from all the attention, here’s what a few of them are up to.
Heineken has been trying to inspire men to explore the world through its Legends series, which has resulted in some brilliant ads and increased sales around the world. But it’s gone down the domestic road in its latest spot and is tapping into the power of FOMO by showing them what they could be missing out on in their own cities.
Over the past few years, Heineken and Wieden + Kennedy’s Legends brand platform has resulted in some brilliant ads and increased sales around the world. For its latest trick, it’s managed to convince more than 40 legends from the world of sport, art and entertainment to create a unique poster that will be auctioned off to support Reporters Without Borders, a global non-profit organisation that protects journalists and ensures freedom of information worldwide. And there’s a Kiwi connection to this one, with ex-All Black Brad Thorn and double world record holding freediver William Trubridge enlisted for the campaign.
In 2013, many Kiwi music fans were left with a Big Day Out-shaped hole in their hearts on account of the event being pulled due to the disappointing 2012 lineup resulting in poor ticket sales. But this year, with Pearl Jam, Arcade Fire, Deftones and Snoop of the canine or feline persuasion making an appearance, the hype has attracted not only fans but also a few Kiwi businesses. Here’s what attendees can look forward to at this year’s event.
Heineken is giving two lucky people the chance of enjoying the 2014 Heineken Open tennis action from a specially designed pop-up apartment overlooking centre court at ASB Tennis Arena. The competition has been launched on the Heineken Live website as part of an eight-week promotional campaign that will lead into the tournament’s 6 January commencement date. PLUS: read which brands have come onboard to sponsor the Heineken Open and the ASB Classic this year.
A couple of months back, Heineken challenged unsuspecting travellers at New York’s John F Kennedy Airport to ditch their travel plans for a destination of the roulette board’s choosing. Now the stunt’s had a cleverly crafted sequel by the brand’s agency Wieden and Kennedy. Heineken tracked down people who tweeted saying they’d drop everything for a spontaneous trip and rolled in the roulette board to test their mettle.
In an effort to increase the numbers attending the ASB Classic and Heineken Open, Auckland Tennis has created a new umbrella brand called the New Zealand Festival of Tennis, changed its ticketing options and upped its game in terms of food and beverage.
For the past three months, Heineken has been plucking real men out of their daily lives, dropping them into the great unknown and making them do ridiculous things as part of its Dropped campaign. And the fifth and final episode, which features two chaps on a desert island in the Philippines who are handcuffed to each other and have only one survival kit between them, has just been launched.
As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards, we’re asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. Here’s what Dave Shoemack, ex-DB Export marketing manager and now global marketing manager for Heineken’s Sol brand, had to say.
There was plenty of discussion about James Bond adding Heineken to his list of favoured tipples in Skyfall. But product placement/branded content/integration/cap in handing is an accepted part of the film and TV business these days (as Daniel Craig told Moviefone: “The simple fact is that, without them, we couldn’t do it. It’s unfortunate but that’s how it is. This movie costs a lot of money to make, it costs as nearly as much again if not more to promote, so we go where we can”). And the tie-in appears to be working for the brand because Heineken’s ‘The Express’ ad, which features the raspy tones of own Gin Wigmore, has won Colmar Brunton’s Ad Impact Award for October.
The APMA Star Awards, which celebrate the past year’s finest promotional efforts, took place last week in Oz, with New Zealand marketing agency Belowtheline the only Kiwi agency to take home a gold, winning the top award in the ‘best sponsorship leverage’ category for its ‘Game Plan’ promotion for Sanitarium’s sponsorship of the All Blacks before and during the Rugby World Cup.