Every year the Women’s Refuge receives 60, 565 calls (about one every nine minutes) from women silenced through violence, intimidation and abuse. But with only 50 to 60 percent of its work funded by government, the organisation relies heavily on public donations and in a bid to bolster those finances, Saatchi & Saatchi has created an innovative Facebook app as part of its Donate Your Words campaign.
Browsing: Heather Henare
There have been a few charity auctions in recent times as various groups try to help out our beleaguered compatriots in Christchurch. But Saatchi & Saatchi has added a point of difference—and some heavy emotional resonance—to the typical charity auction for its 2011 Women’s Refuge campaign by using Trade Me as a portal both to tell the harrowing stories of those affected by domestic violence and to increase donations.
The tagline for the 2010 Women’s Refuge appeal almost says it all: ‘Living in fear isn’t living’. But Saatchi & Saatchi Wellington have managed to say a bit more about the scourge of domestic violence in New Zealand with their creative work. And by raising awareness of what it’s like to live in psychologically or physically abusive homes, it hopes more funds can be raised to help the women and children leading fear-filled lives.