Barnes, Catmur & Friends seems to have taken a page of the stage magician’s handbook in new spot for the New Zealand Heart Foundation, which uses a distraction strategy to make its point.
Browsing: Heart Foundation
NZ Heart Foundation gives viewers an attention test, shows heart attacks aren’t as dramatic as you think
TVNZ-NZ Marketing Awards: Not-for-profit, Heart Foundation
A complete overhaul of the Heart Foundation’s brand and fundraising initiatives led to increased donations and donor engagement.