It’s unusual for an insurance company to motivate cynical journalists to create national coverage, but that’s what Sovereign did, tempting them to discover whether their health age was younger or older than their true age.
With a website that promotes living life to the fullest, GrownUps is the perfect partner for a campaign about saving lives. Earlier this year it joined Heart Saver in its Become a Heart Saver campaign and has since been helping to deliver life-saving devices across the country.
Health isn’t the easiest thing to talk about, and men, in particular, aren’t known for divulging much on the topic. So in the lead up to Men’s Health Month in June, the Men’s Health Trust (MHT) has created a conversation starter, with a new campaign featuring prominent Kiwi men as ‘Goodfellas’.