Browsing: Health Promotion Agency
While there has been a long-held perception that beer increases confidence, wit and the attractiveness of other people (okay, maybe this part is still true), the comforting alcohol blanket has gradually been pulled away over the years to reveal the sobering truth, that too much beer is more likely to make the drinker stumbly, belchy and obnoxious. The Health Promotion Agency and FCB have played on this with the year-old campaign ‘Not Beersies’, which champions the benefits of switching that beer for a water, launching a new ad to coincide with the beer-heavy summer period.
Last year, FCB introduced the line ‘No More Beersies’ to the Kiwi vernacular via its ‘Say Yeah, Nah’ campaign for the Health Promotion Agency (HPA), and it became a ubiquitous catchphrase in weekly conversations. Now, just over a year later, the agency has carried the beersies line into a follow-on campaign that borrows from the tropes of beer advertising to reinvent the humble glass of water. In each of the clips, the pouring of a glass of water is accompanied by the stereotypically deep voice of a beer advert narrator, who over 30 tongue-in-cheek seconds draws attention to the crisp goodness of a simple glass of H2O. PLUS: we look at whether the ‘Say Yeah, Nah’ campaign was effective.
The Health Promotion Agency (HPA) has launched a new website under the ‘Choice not Chance’ banner that helps people to recognise the early signs of harmful gambling. And, in an effort to draw attention to the latest addition to its anti-gambling arsenal, the government organisation has also released a new TVC via GSL Promotus.
Guy Williams has literally become the (disembodied) face of responsible drinking in New Zealand as part the second stage of DraftFCB’s ‘Say Yeah, Nah’ campaign from last year. Updated with comments from Guy Williams on why he decided to participate in the campaign.
We’re big fans of dad dancing—and of the powerful parenting technique of embarrassment—here at StopPress. And those two things have been combined to good effect in a new campaign for the Health Promotion Agency (HPA) via its agency DraftFCB that aims to draw attention to an upcoming law change around the supply of booze to young’uns.
Showing good looking human specimens in their undies is a well-proven advertising strategy. Often it’s all a bit OTT, with ridiculous smell the fart acting and liberal photoshopping. But Bonds has kept it casual, upbeat and slightly self-aware with its latest campaign, leading to a win in the May round of the Colmar Brunton Ad Impact Award.