Browsing: Hazel Phillips

News
Finding our voice: the rediscovery of BNZ’s ‘Who Are We’ campaign
By

These days the idea of New Zealandness is a dime a dozen in advertising. But it certainly wasn’t always that way, with British accents and values typically being favoured in the nation’s early television advertising. ​Colenso’s ‘Who are we’ campaign for BNZ in 1990 is widely regarded as one of the first to “consciously reflect a distinctive New Zealand identity”. And for the first time that full series is available to view online.

News
Poke around in the recesses of your mind, win ad book
By

​Current Idealog editor and ex-roving adland reporter Hazel Phillips has just released her new book Sell: Tall tales from the legends of New Zealand advertising. It’s a triumph, a tour de force, a gripping romp, and it tells the story of how the local ad scene came to be and the characters who helped create it (keep an eye out for an extract in the July/August edition of NZ Marketing magazine). We’ve got a couple of copies to give away, so go back into the mists of time and post your favourite Kiwi ad in the comments section. The two commentors with the best taste will get the literary spoils.

Opinion
Tall tales: Hazel Phillips on charting the history of Kiwi advertising
By

A host of advertising luminaries—and plenty of non-advertising non-luminaries—ventured to AUT’s beautiful new building on Monday night to celebrate the launch of Idealog editor Hazel Phillips’ new book Sell: Tall tales from the legends of New Zealand Advertising. Here she is on how it all came about, what’s changed over the years and, of course, where you can buy it.

News
#SMCAKL: Social media, PR, and using the media to promote products
By

Social Media Club Auckland kicked off its first event of the year last week, discussing the use of social media for PR. Following hot on the tracks of the My Food Bag ad vs #ad hubbub, panelists Hazel Phillips (editor at Idealog), Deborah Pead of Pead PR, and David Fisher from the New Zealand Herald deftly argued the merits of using media (particularly journalists) to promote products on Twitter.

News
New book looks for local adfolk to shed light on New Zealand’s advertising history
By

An old Minties ad featured in the Otago Daily Times

The New Zealand ad landscape is littered with interesting stories (and interesting storytellers). But the industry’s institutional memory often leaves a lot to be desired. So, in an effort to remedy that, Idealog editor and ex-NBR AdMedia reporter Hazel Phllips is currently writing a book charting the history of New Zealand advertising. The book will be published by Penguin next year and Phillips (email her here) is looking for interviews and information from people who worked in advertising and marketing back in the mists of time. She’s also looking to make contact with the marketing departments of major New Zealand brands that have iconic campaigns in their archives and would be willing to have the imagery used in the book or have information about the timelines of campaigns and their brands’ general history. To grease the wheels of history—and possibly dredge up a few classic local ads of yore—we have a D&AD 11 book to give away, so add your favorite New Zealand ad to the comment wall and it could be yours.

Awards/events
MLG brings commercial power of creative PR to the fore at upcoming forum
By

The conversation economy just keeps getting bigger—and, as the regular social media fails show, scarier. So to help marketers benefit from it rather than get slapped by it, the CAANZ Marcomms Leadership Group (MLG) is following up the sell-out New Rules of Brand Engagement event last year with Re-Imagining PR: How ideas-led PR can help business, a forum featuring the brains behind the Cannes 2011 PR Grand Prix winner National Australia Bank’s Break Up campaign, PR Gold Lion winner Bundaberg’s Watermark, as well as Lynne Anne Davis from Asia Pacific PR agency of the year, Fleishman Hillard Asia Pacific. 

News
Idealog – Flossie and glossy
By

Idealog magazine hit news stands today, featuring a cover story on grouponisation and the daily deal site sector – how Jenene Freer is relaunching Flossie.com as a daily deal site (or ‘vanity club’ as she describes it).

News
Idealog, Idealog, it’s big it’s heavy it’s wood*
By

The Design Issue of the recently redesigned and relaunched Idealog is out now. And it’s the first mag with ex-NBR advertising newshound Hazel Phillips’ name attached as editor (“It’s awesome. Buy it. Or else,” she says with positive aggression). Highlights include the cover story on Avanti’s success, a man who’s selling coffee machines to Italians and Vincent Heeringa’s look at design-led food and beverages. Check out everything else that’s on offer here and, for all those with fancy jabscreen machines, you can download the latest issue on Zinio for a measly $6 here.

News
The Ad Show usurps TVNZ7’s download throne
By

As it nears the end of its first season, the signs are auspicious for The Ad Show: it’s taken the channel’s top spot for download numbers, the studio audience members are “hanging from the rafters”, a few extra episodes have been commissioned and there are high hopes that the hand that feeds will commission a second season. 

News
Ad-free TVNZ7 to screen new show about ads
By

Annoyed by the dearth of commercials on TVNZ7? Well, be annoyed no more ad lovers, because Top Shelf, the production company behind Media 7, is remedying the shortage by making a show that focuses on the advertising industry.

News
Rong speling gud idea?
By

When we read Hazel Phillips in NBR berating Revolution Advertising for a typo and missing commas in its print ad, we thought it was a little OTT. OK, so ‘hierachy’ was major boob, but the unique design of the ad didn’t warrant commas. What do you think?

In the …