Summer 2013/2014 has undoubtedly been the season of the pop-ups, with Jacob’s Creek, Corona and Stoneleigh all introducing relaxation or entertainment enclaves to promote their products. And it seems that the trend is stretching into autumn, as Rekorderlig recently launched Rekorderlig Summerhouse, a bar modelled on a Swedish abode that will be serving drinks and snacks to visitors over the next two weeks.
If you see Beyonce in concert, but you didn’t record it on your phone, did it really happen? Jo Bennett says the earned exposure of events often surpasses the live experience and this is forcing marketers to consider the value of events/experiential as an extremely powerful tool for reach.
It’s goodbye to the O’Connors, Caulton and MediaWorks go steady, Adshel welcomes a new marketing manager, Haystac adds three to the pile, The Sweet Shop focuses on features with big new partnership, Spark PR and Activate joins The Collective and Aamplify raamps it up with a new hire.
Haystac has been selected as Tourism Victoria’s New Zealand PR agency after a rigorous competitive pitch process that began in March. Expressions of interest from over 30 agencies resulted in 11 tender submissions, six shortlisted hopefuls and finally, three pitch presentations.
JWT announces a new creative force, Pead PR adds to its brand and digital arsenal, Haystac launches a new events division, DDB gives Adschool pair a leg up, Adi Staite is lured away from self-employment by Synovate, Crossmark opens its Kiwi office, and The Sweet Shop picks a US boss.
The New Zealand office of Haystac opened for business in 2009 and two years on things are going rather swimmingly for the Aegis-owned PR agency, with TelstraClear, Jetstar, Sonos Electronics, Motorola and Next Generation Clubs recently joining SEEK, DB, GlaxoSmithKline, Mattel and Beehive and Premier bacon on its client list. They grow up so fast.
…because Colmar Brunton’s resident yoof expert has moved up the ladder, Porter Novelli is hailing its new leaders, Alice Moros has traded Mango for a Haystac, BNZ and Duco have signed up Richard Branson to spread his entrepreneurial gospel in New Zealand, Coca-Cola has appointed a new general manager for Oceania, PPR has a new account manager and Getty Images has added few more snaps to its arsenal after the acquisition of Photolibray.
Helen Souness is the Kiwi marketing director responsible for managing SEEK, the hugely successful online trans-Tasman employment brand. She’s based at the company’s Melbourne HQ but regularly returns to New Zealand to develop and test campaigns and jumped back across the ditch last week to host a series of local marketing workshops and forums for SEEK’s diverse bunch of large and small advertisers, where she provided plenty of insights around how it became a celebrated employer and consumer brand.
New independent agency Josh&Jamie will be adding their unique creative stylings to the Premier and Beehive bacon and ham brands after winning the business without a pitch, a victory that may or may not be related to agency co-founder Josh Lancaster’s insatiable passion for swine (speaking of swine passion, this has to be the perfect gift for the pig aficionado that has everything).