articles tagged 'Harcourts'

Home is where the Harcourts agent is: the real estate company gets emotive with first national brand campaign in nearly a decade

  • Advertising
  • September 30, 2015
  • StopPress Team
Home is where the Harcourts agent is: the real estate company gets emotive with first national brand campaign in nearly a decade

Ads for real estate companies have long been filled with happy families, keys and smiling real estate agents and while these same tropes still apply, recently real estate companys' ads have become a lot more heartwarming. A campaign for Harcourts via Contagion called ‘With you all the way’ illustrates this, and follows a young family and their experience as time passes and they move from house to house through a longstanding relationship with Harcourts.

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The Harcourts 'he said, she said'

  • Advertising
  • May 27, 2015
  • Ben Fahy
The Harcourts 'he said, she said'

While the era of managed corporate communications and non-disclosure agreements means pitching is far less public than the days of clients announcing how much their business was worth and which agencies would be fighting for it, the process is still all about competition. There is a winner (and occasionally winners) and there are losers. And in the recent Harcourts pitch, which was won by Contagion, it seems no-one wanted to be a loser.

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Harcourts gets hashed

  • PopPress
  • May 20, 2015
  • StopPress Team
Harcourts gets hashed

Real estate is regularly in the news, especially given the massive price increases in Auckland. But real estate conferences generally aren't. That changed today because while the real Harcourts conference was going on at Sky City, its #harcourtsconference hashtag was hijacked by a range of Twitter users (led by Guy Williams) who all took their frustrations out on Australia's third most dishonest profession. Here are some of the best.

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More shifts than a sweat shop...

  • Advertising
  • November 22, 2010
  • StopPress Team
More shifts than a sweat shop...

... as David Innes hangs up his headphones, Charlotte Findlay shacks up with Telecom, Q Group New Zealand opens the doors to a raft of newbies, Paul Wright aims for US domination with Harcourts and Southern Hospitality goes trans-Tasman.

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