articles tagged 'Hamish Rothwell'

'Feels good inside': behind Toyota and Saatchi & Saatchi's feline phenomenon

  • TVC of the Year, brought to you by MediaWorks
  • August 15, 2013
  • Ben Fahy
'Feels good inside': behind Toyota and Saatchi & Saatchi's feline phenomenon

Toyota is renowned for creating brave, entertaining and memorable advertising that resonates with New Zealanders. And it continued that trend last year when it introduced the nation to a car-loving cat called Alloroc, the furry star of the ad that took out the 2013 StopPress/MediaWorks TVC of the Year Award.

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