In light of the TPPA signing yesterday, Hotwire NZ’s Hamish Anderson looks at the huge influence brands can yield when they put their weight behind a cause and how corporates can bridge the gap between ‘greed’ and ‘need’.
Browsing: Hamish Anderson
How to measure PR is an ongoing debate and this question was at the centre of a big review by the CAANZ Marcomms Leadership Group last year. And while advertising value equivalent (AVE) has been rejected in many other markets as outdated and insufficient, a survey conducted for Hotwire, the global integrated PR and communications agency, has shown that it’s still prevalent in Australia and New Zealand. So it’s doing its bit to address the issue with the launch of its own meausurement framework.
Global integrated PR and communications agency Hotwire has rebranded its New Zealand operation Creo to bring it under the family name.
Reputation management consultancy Creo has won the Philips New Zealand account and will provide marketing communications services to the audio/visual side of Philips’ business.