articles tagged 'Hamish Anderson'

Hotwire NZ's managing director on why corporates should take a stance

  • Opinion
  • February 5, 2016
  • Hamish Anderson
Hotwire NZ's managing director on why corporates should take a stance
Mohamed Hassan (RNZ)

In light of the TPPA signing yesterday, Hotwire NZ's Hamish Anderson looks at the huge influence brands can yield when they put their weight behind a cause and how corporates can bridge the gap between 'greed' and 'need'.

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Hotwire measures twice, cuts once with new PR framework

  • PR
  • November 12, 2012
  • StopPress Team
Hotwire measures twice, cuts once with new PR framework
Pasukaru76 via Flickr

How to measure PR is an ongoing debate and this question was at the centre of a big review by the CAANZ Marcomms Leadership Group last year. And while advertising value equivalent (AVE) has been rejected in many other markets as outdated and insufficient, a survey conducted for Hotwire, the global integrated PR and communications agency, has shown that it's still prevalent in Australia and New Zealand. So it's doing its bit to address the issue with the launch of its own meausurement framework.

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Creo gets Hotwired

  • Digital
  • February 27, 2012
  • StopPress Team
Creo gets Hotwired

Global integrated PR and communications agency Hotwire has rebranded its New Zealand operation Creo to bring it under the family name.

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Creo nab Philips

  • PR
  • November 9, 2009
  • Ben Fahy
Creo nab Philips

Reputation management consultancy Creo has won the Philips New Zealand account and will provide marketing communications services to the audio/visual side of Philips’ business.

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