Mr Whippy is often licked, he can never be beaten (at least when it comes to puns). But we have a late contender for the final instalment of The Big Game, a prestigious award dished out by StopPress to the best example of desperate euphemism usage from non-sponsors hoping to ride the rugby attention train. We’ve already seen Moa sneak into the stands of the Rugby World Cup with its fairly blatant ‘Four More Years’ brew. And while actual sponsors ASB and even Steinlager are promoting the consumption of hot beverages while watching the game, Hallertau Brewery has crafted a specially made breakfast beer ahead of Sunday’s final. Let’s hope David Seymour gets his hands on one.
That shiny rectangle in your pocket is an amazing piece of technology. But there’s a growing sense that we’re becoming far too attached to our phones, to the point where we seem to be happy to sacrifice real human interaction for a poke, a scroll and a quick game of information pokies. And Hallertau Brewery in Riverhead has taken a stand against the use of these magical cubes of distraction at its establishment and is aiming to promote actual conversation.
Media folk have long been renowned for their love of a tipple. And, if the StopPress Towers are any gauge, many of them seem to have a penchant for the tasty, interesting and expensive beers emanating from some of the country’s numerous craft breweries. Every year, those two things are combined at Beervana’s Media Brew competition, which sees adventurous beer-loving journalists from around the country paired up with a craft brewer to develop a special, one-off brew. And Dish’s recently departed editor Victoria Wells and Hallertau Brewery took out the title with a NZ Wild Ale with Horopito. Plus: ANZ report suggests potential growth of 300 percent in the next decade for Kiwi craft beer companies as demand ramps up overseas.