Browsing: Hallensteins

News
Viva la revolución: Hallensteins maintains the international flavour with Cuban odyssey
By

New Zealand menswear brand Hallensteins captured a fair bit of attention with its last ad, which was shot on the Bonneville Salt flats in Utah and featured motocross star Carey Hart. And it’s headed overseas once again for another impressive spot to coincide with the launch of its winter collection, this time teaming up with The Script lead singer Danny O’Donoghue and heading to Cuba.

News
Suits off, grooves on: Hallensteins and Mojo raunch it up with new campaign
By

Hallensteins has been trying valiantly to add some coolness to the brand in recent years. And, if the much improved first half results for parent company Hallenstein Glasson are anything to go by, that approach is working. But its latest ad, The Power of the Suit, which was made by Publicis Mojo and directed by new Thick as Thieves recruit Jae Morrison, is easily its edgiest yet.

News
Chasing the love dollar: free roses, personalised ice cream and a live divorce
By

Given the commercial slant of Valentine’s Day, and the willingness consumers have to shell out for objects for the objects of affection, there’s never any shortage of interesting creative ideas clamouring for attention at this time of the year. Some of them are pretty good, most of them aren’t. But here are a couple of local examples that caught our attention.

News
Hot, cold and victorious
By

Who’s it for: Hallensteins by Publicis Mojo and Thick as Thieves

Why we like it: What do Mexico and Matt Dillon have to do with a Kiwi clothes brand? We’re not entirely sure. But it looks good, it’s about Brothers, and it fits into Hallensteins …

News
Once upon a time in Mexico: Hallensteins embraces Latin flair for latest Brothers spot
By

Hallensteins seems to be trying pretty hard to increase its coolness quotient. Publicis Mojo’s first ad for the mainstream clothes retailer featured a track by indie darlings Sleigh Bells (and they got in a bit of trouble for the racy lyrics) and to launch the summer 2011 range it has tapped into some Hollywood star power with the velvety voice of academy award nominee Matt Dillon and headed to Mexico City with Thick as Thieves to film the latest instalment of the Brothers campaign. 

News
The thrill of the chase: Hallensteins and Publicis Mojo go moose huntin’
By

Publicis Mojo and Hallensteins received a smack on the hand recently after a fun-hater complained about the lyrics of the Sleigh Bells song used in its first ‘Brothers’ commercial. And the pair have gone down what could be another slightly controversial road for the next big push, with a campaign that hopes to catch the illustrious yet highly elusive New Zealand Canadian moose.

News
Brothers, sossies and mowers
By

Who’s it for: Hallensteins by Publicis Mojo and Thick as Thieves

Why we like it: For a mainstream clothing retailer, this spot, filmed in black and white, set to the massive indie tune from US band Sleigh Bells and the first piece of work from Publicis Mojo …