Hakanoa Ginger Beer and M&C Saatchi got into a bit of PR strife a few months back after a campaign asking for parents to swap their red-haired kids for a six pack of ginger beer received a public scalding. After the public response—and despite claims about it being an attempt to raise awareness of the discrimination of ginger haired children—the campaign was pulled early. But the Advertising Standards Authority has upheld a complaint about it, saying the posters were socially irresponsible and discriminatory.
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ASA hauls Hakanoa and M&C Saatchi over the coals for offensive ginger campaign