Facebook is a big believer in the hack mentality; in “putting a bunch of ridiculously talented people in ridiculously small quarters under ridiculous time pressure and building cool stuff”. From time to time it employs this approach to come up with big ideas for big clients or charities in some of its larger markets, but last week, the hack came to New Zealand, when around 40 digital and creative folk from the likes of Contagion, Colenso BBDO, Rapp Tribal, DMD, Gladeye, DraftFCB, Saatchi & Saatchi and Young & Shand put aside their rivalries and gathered in the Contagion offices in Auckland to come up with ideas that would help cement the legacy of Sir Peter Blake and spread the word about the work of the Sir Peter Blake Trust.