Real estate is regularly in the news, especially given the massive price increases in Auckland. But real estate conferences generally aren't. That changed today because while the real Harcourts conference was going on at Sky City, its #harcourtsconference hashtag was hijacked by a range of Twitter users (led by Guy Williams) who all took their frustrations out on Australia's third most dishonest profession. Here are some of the best.
Marketing, advertising & media intelligence
Fairtrade sales increased by 28 percent in 2014, reaching $89 million in sales as a result of more availability of chocolate, coffee and bananas, which grew the most with a 78 percent rise. And, as part of a campaign to thank Sunday morning shoppers for taking the ethical option and supporting farmers in developing nations, All Good Bananas has employed the typically over-enthusiastic services of Guy Williams.
The One Percent Collective, which aims to create "a seismic shift in charitable giving in Aotearoa", has already chalked up a few celebrity endorsements, with Dai Henwood, Conrad Smith, Kimbra and many others contributing to its first magazine, The Generosity Journal. And now 'local craplebrity' Guy Williams is helping out by imploring punters to do something good for a change and apply for the newly created chief digital storyteller role. PLUS: six more charities set to be added to the flock.
In a new section that explores the media consumption habits of reasonably well-known New Zealand humans, Guy Williams, regular 7 Days panelist, co-host of The Edge Drive Show and serial offender on Jono and Ben at Ten, explains his fondness for podcasts, social media, sport and big natural boobs.
Yesterday, Slingshot sent out a release to the media saying that Sky had taken the "unjustified and petty" step not to play any ads from the internet service provider (ISP) that feature references to global mode, a new service that hides the IP addresses of users and gives them access to international video streaming websites such as Netflix and HULU. And now, in a follow-up announcement, Slingshot has confirmed that TVNZ has followed suit by also pulling the plug on ads that reference the controversial service that was unveiled a few weeks ago.
MediaWorks announced yesterday that it would be extending its radio brand The Edge onto television by launching a new TV channel on the Freeview and Sky platforms later this year. Described by The Edge programme director Leon Wratt as “radio with pictures on steroids,” the Edge TV will feature Jay-Jay Feeney, Mike Puru, Dom Harvey, Guy Williams, Sharyn Casey, Clint Roberts and other presenters on a daily basis. Updated with comments from MediaWorks group comms manager Rachel Lorimer and MediaWorks radio group programme director Andrew Szusterman.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Guy Williams has literally become the (disembodied) face of responsible drinking in New Zealand as part the second stage of DraftFCB's 'Say Yeah, Nah' campaign from last year. Updated with comments from Guy Williams on why he decided to participate in the campaign.
Although Guy Williams isn't actively involved in the advertising industry beyond appearing in the odd promo for one of his shows, his ability to consistently deliver a humorous message no matter which medium he is working in is something that many marketers and brands strive to do with their campaigns. So, in order to learn his secrets, we sent the lanky comedian a few questions.
A confused Guy Williams is the punch line of a new TVC that Mediaworks Radio has launched to promote the line-up of The Edge. Shot as a pool party by Daniel Thorn and his team at Rubberneck productions, the 30-second video also features cameo performances by The Edge radio personalities Dominic Harvey, Steph Monks, Sharyn Casey, Jay-Jay Feeney, Clint Roberts, Megan Annear and Mike Puru. Updated with comments from Guy Williams.
Changes at Saatchi & Saatchi, Tourism Malaysia, Fairfax, The Edge and Hanmer Springs, new business for Sputnik and Pead PR, Fonterra's rumoured new sponsorship, RIP Richard Clark, kudos for Belowtheline and Award School returns.