articles tagged 'Guy Roberts'

Movings/Shakings: 20 March

  • Movings/Shakings, brought to you by Marsden Inch
  • March 20, 2015
  • StopPress Team
Movings/Shakings: 20 March

Industry happenings at JustOne/.99, PHD, Designworks, TVNZ, Springload, DDB, Interbrand and Cannes Lions.

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Movings/Shakings: 11 December—UPDATED

  • Movings/Shakings, brought to you by Marsden Inch
  • December 11, 2014
  • StopPress Team
Movings/Shakings: 11 December—UPDATED

Festive changes at Saatchi & Saatchi, TVNZ, Choice TV, Qrious, Orangebox, MediaWorks and Robber's Dog.

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Money talks: ASB takes more empathetic—and scientific—approach to comms and content in new Succeed On campaign

  • Advertising
  • September 9, 2014
  • Ben Fahy
Money talks: ASB takes more empathetic—and scientific—approach to comms and content in new Succeed On campaign

It's fair to say the last major campaign launched by ASB didn't go as well as planned, with the shouty, bearded frontman Brian Blessed being sent back to Blighty a bit earlier than expected. The bank's Succeed On tagline remained, however, and, after being in a bit of a holding pattern as far as its comms were concerned, ASB has now returned with a new campaign via Saatchi & Saatchi that aims to show how New Zealanders really talk about money—and the ASB products and services that might be able to help them deal with it.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Antonio Navas on leaving Saatchi, his future plans and his stint as a crying actor in a white suit

  • Movings/Shakings, brought to you by Marsden Inch
  • August 5, 2014
  • StopPress Team
Antonio Navas on leaving Saatchi, his future plans and his stint as a crying actor in a white suit

Since Antonio Navas first arrived in New Zealand in 2011, there have been murmurings about his impending departure. "I heard that Antonio is leaving" almost became as common a phrase as "integrated cross-channel marketing initiative" in conversations between those in the industry (they had to get it right eventually). And despite this speculation, Navas just shrugged it off and focused on what he came here to do in the first place: create ads that get noticed. Here are a few thoughts from Navas on his time in New Zealand.

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Saatchi's Antonio Navas to step down, Guy Roberts and Corey Chalmers to step up

  • Movings/Shakings, brought to you by Marsden Inch
  • August 4, 2014
  • StopPress Team
Saatchi's Antonio Navas to step down, Guy Roberts and Corey Chalmers to step up

In a release sent out earlier this afternoon, Saatchi & Saatchi New Zealand's chief executive Nicky Bell announced that executive creative director Antonio Navas would be returning to the States, bringing an end to a stint that started in June 2011. Taking the Venezuelan-born creative's place are Corey Chalmers and Guy Roberts, who will be promoted to the positions of joint executive creative directors, effective 1 September.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Year in Review: Corey Chalmers and Guy Roberts

  • Year in Review brought to you by Marsden Inch
  • December 20, 2013
  • StopPress Team
Year in Review: Corey Chalmers and Guy Roberts

Saatchi & Saatchi has been steadily regaining its confidence under Nicky Bell, Antonio Navas and Murray Streets. And while Brian Blessed was quietly put out to pasture and its Telecom business continues to be chipped away, it did catch plenty of eyeballs with Tui's Beer plumber stunt and took out our TVC of the Year for Toyota's 'Feels Good Inside'. Plus, as Colenso BBDO's Axis love letter shows, taxi drivers still think the agency is synonymous with advertising. Creative directors Guy Roberts and Corey Chalmers spill their beans all over 2013.

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'Feels good inside': behind Toyota and Saatchi & Saatchi's feline phenomenon

  • TVC of the Year, brought to you by MediaWorks
  • August 15, 2013
  • Ben Fahy
'Feels good inside': behind Toyota and Saatchi & Saatchi's feline phenomenon

Toyota is renowned for creating brave, entertaining and memorable advertising that resonates with New Zealanders. And it continued that trend last year when it introduced the nation to a car-loving cat called Alloroc, the furry star of the ad that took out the 2013 StopPress/MediaWorks TVC of the Year Award.

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The Year in Review: Corey Chalmers and Guy Roberts

  • Year in Review brought to you by Marsden Inch
  • December 10, 2012
  • StopPress Team
The Year in Review: Corey Chalmers and Guy Roberts

2011 wasn't a particularly memorable year for Saatchi & Saatchi, with the pink fist debacle casting a major pall. But the new executive and creative team has shaken things up and, after winning ASB without a pitch earlier this year and releasing some of the best work of 2012, the confidence—and the quality—appears to have returned. Creative directors Corey Chalmers and Gus Roberts speak up.

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Telecom doubles its data, ups its game

  • Advertising
  • May 16, 2012
  • StopPress Team
Telecom doubles its data, ups its game

According to a recent Commerce Commission report into the telco industry, the number of broadband connections in New Zealand has more than doubled in the past five years and Telecom has around half of the total residential ISP market. But it's aiming to increase that, sweeten the deal its for existing customers and get more people streaming by doubling the amount of data for all Total Home broadband packages for no extra charge. And, as the new 'Why Not?' campaign from Saatchi & Saatchi shows, that means you can download and share to your heart's content.  

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Saatchi & Saatchi adds two experienced creative campaigners, Droga5 brings in a big gun

  • Advertising
  • February 23, 2012
  • Ben Fahy
Saatchi & Saatchi adds two experienced creative campaigners, Droga5 brings in a big gun

There were a few raised eyebrows in the industry when Corey Chalmers and Guy Roberts followed the ASB business from TBWA\ to Droga5. Now, after 18 months with the agency, the pair have upped sticks again to fill the role of creative directors at Saatchi & Saatchi NZ, while Droga5 has named Anomaly London's executive creative director Nathan Cooper as a replacement. 

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Auckland gets AWARD School, programme to be headed by a comedian and magician

  • Advertising
  • May 19, 2011
  • StopPress Team
Auckland gets AWARD School, programme to be headed by a comedian and magician

Fancy becoming a copywriter or art director? Australia’s AWARD School is setting up shop in Auckland to help budding creatives do just that. Described as “the fast track way into the communications industry”, the 16 week course is a hub for ideas, creative thinking and processes involved in coming up with great ideas.

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Cannes Kiwis: meet the chosen ones

  • Advertising
  • June 17, 2010
  • StopPress Team
Cannes Kiwis: meet the chosen ones

If they haven't been washed away by the flash floods, six lucky New Zealand bastards are currently swanning about in the South of France. Of course, business is being mixed with pleasure: they are there in a professional capacity as judges for the Cannes Advertising Festival awards, which, as the world's biggest and best advertising event, invites the world's biggest and best advertising brains along to do the deciding. So here's to them.

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Industry 'heavyweights' fed to Lions

  • Advertising
  • February 4, 2010
  • StopPress Team
Industry 'heavyweights' fed to Lions

Six of the country's largest, most impressive creative brains will join a host of other large, impressive international creative brains as jury members for the 2010 Cannes Lions International Advertising Festival.

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