Browsing: Gull

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Driving Miss Daisy: Gull and Contagion create unique product demonstration with edible billboard
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As a quintessential challenger brand, independent, family owned oil company Gull has tried a few things to get noticed, from themed toilets, to aggressive pricing (and criticism of the pricing structure of its national competition), to road rage reduction tools to docking wages of staff for customer theft. And, in an effort to draw attention to its biofuel, Gull Force 10, it worked with Contagion to create an edible billboard as part of its sponsorship of the Splore music festival.

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African safaris to prison cells: Gull service station spruces up its restrooms with themes
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If horror films are anything to go by, then the restrooms of petrol stations aren’t necessarily the best place to visit—not so much because of the boogeymen lurking in the shadows, but more so because thought of bringing bare buttocks into contact with the toilet seat is genuinely terrifying. So, in an effort to make the pitstop experience slightly more enjoyable, independently owned fuel chain Gull has refurbished 14 of its petrol stations, giving them themes that would be more congruent with a quirky hotel than a petrol station.