Browsing: groupon

News
Social étiquette: getting people to ‘like’ you
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Andrew Kordek is the co-founder of Trendline Interactive, a market research agency based out of Chicago. Before that, he was responsible for strategy at Groupon, the first ever group-buying start-up, and fastest growing company of all time. With nearly 20 years marketing experience, Kordek knows his stuff. He’s an avid blogger, and advocates responsible email marketing. He was in New Zealand for a few hours last week, so we nabbed him, and made him spill the beans…

 

News
Tech the halls with deals and folly
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In this issue of Michael Carney’s Marketing Week, Apple’s iCloud and the apparent quest to create online gated communities, Groupon quickly ensconces itself on New Zealand’s e-commerce scene, what Australia’s daily deal code of conduct says about the maturing of this new commercial phenomenon, Google’s attempt at sharing and a cautionary tourism tale New Zealand would be wise to take heed of. 

News
World’s two biggest voucher sites add to the daily deal cacophony
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Last week it was revealed by the latest Nielsen Online Retail Report that two thirds of online New Zealanders have received email alerts from daily deal websites, and a further 40 percent said they made a purchase from such sites in the past three months. Now two of the world’s biggest deal sites, Groupon and Living Social, are set to arrive and take some more of New Zealand’s discount dollars.