Newspapers may be struggling to deal with a few fairly serious business model issues at the moment, but that hasn't stopped The Guardian from creating some great ads to promote it wares. And The Sunday Times has followed suit, with its single-shot, two-actor Icons spot promoting its refreshed coverage of art, music, film and TV and its month-long culture series.
Marketing, advertising & media intelligence
TrinityP3, the Australasian marketing management consultancy, has set up shop in New Zealand. And the long-awaited merger of Blackwood Communications Group and Grey Global Group has also been announced.
Local indy agency Blackwood Communications Group announced today it is set to merge with global powerhouse Grey Group and their local incarnation G2. Blackwood's managing director Michael Jarvis says discussions are still in progress and a would be concluded by late December. He would not comment on what the ...