Former MediaWorks TV chief executive Paul Maher will be joining Ogilvy & Mather early next year in an executive capacity that will see him working closely alongside managing director Greg Partington.
Browsing: Greg Partington
The Shopping Channel has had a pretty rough ride since it launched with great, Eva Longoria-inspired fanfare last year. But it’s still alive—albeit much leaner, in a different location and with a modified focus.
The Briscoes lady—AKA Tammy Wells—has been invading New Zealand’s living rooms and mailboxes for almost a quarter of a century and, after thousands of ads about massive savings and red hot sales, the ‘You’ll never by better’ slogan has been well and truly etched into the nation’s consciousness. And this week the Kiwi retailer marked a significant milestone as it celebrated 150 years of business. PLUS: some classic old ads.
The Greg Partington-owned Shopping Channel launches on 1 October on Sky and Freeview channel 18. And, along with a series of ads featuring some of the hosts imploring Kiwi businesses to sell their stuff on the box, plenty of giveaways on Facebook and a fair bit of social media activity, Ogilvy and Robber’s Dog have also released a new TVC, one of the first projects new executive creative director Angus Hennah got stuck into after he arrived at the agency in July.
The Shopping Channel announced its arrival last week, and dropped a few hints about the industry bigwig that would be running the ship. Seven days later and it has been confirmed that Alistair Duff, currently TVNZ’s general manager of media sales, will be the network’s chief executive.
Sparks are already flying over TVNZ’s decision to replace TVNZ7 with a ‘plus one’ time-shifted channel that repeats TV One content, with United Future leader Peter Dunne calling it an insult to the intelligence of New Zealand viewers. And he may have something else to complain about because Greg Partington’s The Shopping Channel has, after two years of planning and a few hiccups along the way, finally got the green light and will feature on Sky channel 18 from 1 October.
Hopefully you’ve already expanded your marketing mind and devoured the November/December edition of NZ Marketing from cover to cover, but in case you missed it, here’s a rundown of the joys you can behold if you get yourself a copy, including the entertaining and enlightening advertising goose chase that ensued in our quest to interview one of New Zealand advertising’s most intriguing characters, Ogilvy’s Greg Partington.
For some time now Ogilvy’s executive creative director Damon O’Leary has been talking about changing his working relationship to that of a contractor. And, as a result, from January 2012, he will move away from his day to day role to provide senior creative and strategic consultancy resource on a project by project basis.
…as the Ogilvy juggernaut keeps rolling, SparkPHD hires an ‘Irish media maven’, The Radio Network’s long-serving chief exec gets set to step down, Fluxx welcomes the co-founder of the Beige Brigade, Naked nabs a new comms planner, International Rescue adds five newbies to the flock, Media Design School tastes glory in Los Angeles, Lily & Louis wins a couple of accounts, ActionActors takes to the stage and Mark Hanson sets up a new kind of PR agency.
There were rumours of a few hearty celebrations at Ogilvy yesterday and while nothing has been able to be confirmed, it seems the frivolity is on the back of news that it has, in line with most predictions, retained the big Auckland Council account, beating out Colenso BBDO/.99 and DDB. Standby for an update.
Sheesh, it’s been a big week in the biz. ANZ is now in TBWA\’s hands, the National Bank brand looks like it’s set to be sacrificed, Mojo has just won a few cars and online advertising has moved ahead of radio and magazines in terms of ad revenue. And while all that’s been happening, a range of humans have been moving and shaking all over the show. So, without further ado, Pauline Hanton resigns from her Hypermedia post; ex-Telecom boffin Matt Crockett takes up a big gig with APN in Australia; Barnes, Catmur & Friends gives the new head of digital some natural light; Yahoo!Xtra expands its sales team; and Republik welcomes a new addition.
The entire PlaceMakers advertising business has gone up for pitch and while no-one will confirm who’s in the running, Ogilvy’s managing director Greg Partington says it certainly won’t be his agency, which has had the account since 2008.