With voting kicking off in a week’s time, parties are making their voices heard in a flurry of new campaigns.
Toyota has held onto its number spot in the 2012 rankings of Interbrand’s second Best Global Green Brands report, but Johnson & Johnson isn’t far behind and Danone (#9), Ford (#15), and Starbucks (#36) are rising fast, with tech and automotive brands dominating.
Trust and loyalty are emerging as the biggest threats–and opportunities–for marketers in a post recessionary world.
Statistics from Sustainable Advantage, a research arm of Hayes Knight (now run by Nick Jones, former executive director of Nielsen Media Research), demonstrates this massive shift in consumer attitudes. Some 54 percent of respondents …
This week from the Consumer Counsel: It’s not easy being green. Tough economic times have led to reduced environmental spending. But the greenest consumers are showing little change in their commitment to the environment. They’re just replacing idealism with hard-boiled pragmatism and modifying their own behaviour rather than buying green products that many believe are overpriced.