articles tagged 'Green'

Vying for votes: National, Labour and Green up the advertising ante

  • Advertising
  • September 5, 2017
  • StopPress Team
Vying for votes: National, Labour and Green up the advertising ante

With voting kicking off in a week's time, parties are making their voices heard in a flurry of new campaigns.

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From nice to have to must have: Interbrand’s best green brands list shows tech and auto dominating

  • Brand
  • June 28, 2012
  • StopPress Team
From nice to have to must have: Interbrand’s best green brands list shows tech and auto dominating

Toyota has held onto its number spot in the 2012 rankings of Interbrand’s second Best Global Green Brands report, but Johnson & Johnson isn’t far behind and Danone (#9), Ford (#15), and Starbucks (#36) are rising fast, with tech and automotive brands dominating.

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Nobody trusts you anymore

  • Marketing
  • February 16, 2010
  • Gavin Healy
Nobody trusts you anymore

Trust and loyalty are emerging as the biggest threats--and opportunities--for marketers in a post recessionary world. Statistics from Sustainable Advantage, a research arm of Hayes Knight (now run by Nick Jones, former executive director of Nielsen Media Research), demonstrates this massive shift in consumer attitudes. Some 54 percent of respondents ...

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It's not easy being green

  • Opinion
  • November 30, 2009
  • The Media Counsel
It's not easy being green

This week from the Consumer Counsel: It's not easy being green. Tough economic times have led to reduced environmental spending. But the greenest consumers are showing little change in their commitment to the environment. They're just replacing idealism with hard-boiled pragmatism and modifying their own behaviour rather than buying green products that many believe are overpriced.

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