Browsing: gratuitous self-promotion
The latest issue of NZ Marketing came off the printers this week and is making its way to our subscribers. Delving into New Zealand’s media industry, the 96 pages cover the state of the media landscape – from the scrutiny facing social media, to the evolution of media agencies. Also, The Hot List results for 2019.
Hot off the printers, the latest issue of NZ Marketing is out now featuring all the winners of the 2018 TVNZ-NZ Marketing Awards winners and a close look at the state of New Zealand’s marcomms landscape.
With NZ Marketing’s 2018 Media issue out in the hands of our readers, it’s time to get stuck into the 2018 Marketing issue. The issue will focus on some of the tremendous complexities facing today’s marketers, providing thought-leadership, expert opinion and insights into latest trends across the industry. Take a look at some of the areas our writers will cover.
Hot from the printers, the latest issue of NZ Marketing arrived on our desk this week and will soon be on its way to subscribers. Examining all things media, its 100 pages take a look at what’s hot, what’s not, what’s changing and what the future might looks like.
We’re geared up to give a casual nod of approval to everything that made 2017 another great year in the industry – and there’s still tickets available.
It’s one week until the Stoppies so get your tickets now for the 6 December event at Fresh Auckland’s Factory on Nikau Street.
It’s not too late to show your thinking at the TVNZ-NZ Marketing Awards as late entries are now being accepted. Enter before 9 June to showcase your skills in one of the new categories.
The leaves are turning and time is running out to show your thinking at the TVNZ-NZ Marketing Awards – entries close Friday 2 June at 5pm. Enter now to showcase your skills in one of the new categories.
What you see isn’t always what you get. There’s always more to the best marketers in the industry. And with the three coveted individual awards at this year’s edition of the TVNZ-NZ Marketing Awards, we want to find out what the best marketers across the nation are really made of.
StopPress’ stablemate Idealog has gone crazy! It’s slashing prices! Everything must go! To celebrate its 10th birthday, you can get a full year subscription to the magazine for only $10. That’s 365 days of food for your business brain and all for the same price as actual food like one 750g jar of Nutella, or two $5 flat whites, or four $2.50 ice creams, or $10 chips.
The country’s best marketing thinking and execution was recognised last week at the TVNZ-NZ Marketing Awards. All subscribers to NZ Marketing magazine should have received their personalised copy of the latest edition (and hopefully popped out the perforated ‘collectables’ featured on the cover). Inside you can find out why Jules Lloyd-Jones, Sam Forrest, Theresa Gattung, Chorus, Data Insight, Douglas Pharmaceuticals, Farmers Trading Company, Health Promotion Agency, Independent Liquor, Land Rover New Zealand, MediaWorks, Mitre 10, New Zealand Automobile Association, World Vision, Refresh Renovations, Sky City Auckland, Slingshot, Tait Communications and Westpac/Air New Zealand were victorious. And these case studies offer marketers of all stripes plenty of lessons worth replicating.
As many proponents of the magazine industry say, it’s not about paper, it’s about communities of interest. In many areas, those communities of interest—and many advertisers—are heading online to get their information and inspiration, so, with pressure on paid-for circulation, it’s becoming more important for these titles to have a quality online presence. And two of Tangible Media’s titles—Idealog and NZ Fishing World—have responded to those changes with redesigned, responsive websites.
Back in the day, StopPress used to be an insert in the monthly NZ Marketing magazine until we put it online in 2009. Since then, the son has started eating the father and, like many publishers, a lot of the action has been online, which isn’t entirely surprising given the digitally-savvy sector we cover. We publish columns and some other content from the magazine on StopPress from time to time but, as the site was developed for news and short, snappy pieces, it wasn’t really suited to displaying the longer features. But now we’ve launched a new section dedicated to bringing some of that long-form content from the magazine to life online. PLUS: even more gratuitous self-promotion!
This industry generally isn’t backward in coming forward about its achievements and there are many opportunities for those achievements to be acknowledged. But we’re sick of writing about you, so, as we often do on the last day of our publishing year, we’re taking the opportunity to talk about what we’ve done this year and what we’ve got planned for the next.
The good cutlery is being shined, the wait staff are being put through a rigorous training regime and the country’s top marketers are getting out their lint rollers in preparation for the TVNZ-NZ Marketing Awards at The Langham on 29 August. Tickets have been selling like hotcakes (or, to bring that phrase into the modern era, like iPhones) and there are only a few seats remaining before we put up the ‘full’ sign. So if you want to secure your spot, click here to get yourself a ticket.
Digital, online, interactive, cyberspace, the intertubes … whatever you like to call it, there’s no denying it’s all up in everyone’s face at the moment—and it’s growing rapidly (not your face, the techy space). And, as we’re sure you’ve noticed, this evolution is having a rather large impact on the marcomms industry. So, not surprisingly, there is a huge appetite for stories and information on the subject from those who are hoping to harness it. As such, the March/April edition of NZ Marketing magazine is dedicated to all things digital, from search engine marketing to the changing face of TV to the importance of social media to the need for agile thinking to the rise of collaborative consumption and plenty more inbetween.
As a wise man once said, those who do not remember the past are condemned to repeat it. So, given all the opinions that have flowed forth over the past week from a range of marcomms cutters and thrusters (never fear, we’ve got a few more up our sleeves to ease you into 2013), it seemed remiss of us not to do a bit of reflecting ourselves, both on the industry we cover and on the evolution of StopPress and NZ Marketing.
The table. Pretty much every office has one. And they’re generally not the most exciting of objects. But the table that sits in the offices of Assignment Group—and the table that features on the front cover of the November/December issue of NZ Marketing—is surprisingly interesting and has become a rather fitting symbol of how the agency began and how it still likes to work.
From NZ Life & Leisure’s Insider’s Guides to NZ Rugby World’s First XV, magazine publishers are creating more one-shots and brand extensions than they perhaps needed to in the past. And following on from the success of the 2011 special issue Everyday Dish, which has sold “heaps”, according to Tangible publisher John Baker, the Dish team has sifted a few more ingredients and moulded it into Baking Dish.
Back in September 2009, we sent StopPress into the wild. Almost three years later and, with steadily rising audience numbers and what we think is a fairly well-established position as an important source of news, views and hullaballoos for the marketing, advertising and media community, we’re pretty proud of our e-baby. But, as everyone in this industry knows, laurel-sitting is not recommended, so, with the help of our digital agency and ‘creative co-conspirators’ &some, we’ve spent the past few months redesigning the site. Rest assured, we’ve kept all the good bits, but we’ve given it a good spruce up, shifted from WordPress to Django, installed a better comments engine, added the ability for users to submit jobs (an events uploader will be coming in the near future), made the design more responsive so it will work on iPads, tablets, smartphones and big browsers, and basically tried to ensure we took care of what &some’s head nerd Matt Cooney calls ‘the whole platform-for-the-future thing’.
Some cultures celebrate the release of a new edition of NZ Marketing by throwing three virgins into a volcano and dancing for days on end. But in New Zealand we simply write something on StopPress and alert readers to the fact that by picking up a copy of a magazine that recently won all four of the big gongs in the trade/professional category at the 2012 Magazine Awards *awww shucks* you can fill your brain with stories about how the senior management team at Saatchi & Saatchi is trying to rediscover the agency’s lost mojo; the intriguing brand wars playing out in the local automotive sector; the state of New Zealand’s radio industry in an increasingly digital world; how to choose an agency without losing your shirt; the massive changes currently being dealt with by the retail sector; and David Bell’s take on why we might currently be going through this generation’s equivalent of the Mad Men era.
As David MacGregor wrote in Idealog recently, stuff is dead but print smells nice. And as well as sniffing the May/June edition of NZ Marketing, you can also put some of your other senses to use by delving into stories about the seemingly imminent departure of The National Bank from the local banking scene, Peter Cullinane’s old media/new media manifesto, how DraftFCB has quickly gone from middle-of-the-pack to top of its game, how best to target the gold in them thar New Zealand hills with rural media, the ins, outs, ups and downs of mobile marketing and a technology showcase that looks at some of the bells and whistles to make your marketing work smarter.