With more and more visitors to New Zealand researching online—and with the Rugby World Cup just around the corner—there is a big opportunity for increased business across a range of different sectors. So how do you move up the search chain and tap into that demand? First Rate’s Grant Osbourne offers a few digital tips for tourist operators and, by extension, other small business owners and marketers who are hoping to enhance their online presence.
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Five top online marketing tips to help you climb the search ladder
Social media, search and keywords: the uncensored version
There are many online marketing tactics you can employ to drive traffic to your website or brand profile, but you can’t underestimate the importance of keywords.