In a world where celebrity weddings tend to get more attention than serious environmental issues, it’s getting harder to avoid the curse of MEGO (my eyes glaze over). That means drawing attention to those issues often requires a more creative approach, which is exactly what Greenpeace has done ahead of World Oceans day through a collaboration with the creators of popular online video series Beached Az. PLUS: Sealord’s augmented reality experience pushes a very different message.
Browsing: Graham Stuart
When Sealord unveiled its new logo in May this year, feedback wasn’t overly kind and elsewhere more than a few comments suggested the company should instead focus on improving its sustainability credentials. Fastforward to July and the company was busy championing its deal to supply McDonald’s restaurants in Europe with Marine Stewardship Council certified hoki fish from New Zealand. But try as it might to churn out the positive PR, Sealord’s ocean practices are never far from the limelight, especially when Greenpeace is keeping a close eye on developments. The organisation yesterday launched a massive outdoor ‘subvertising’ campaign in Auckland to expose Sealord’s sale of tuna caught using destructive fishing methods. The campaign includes posters and banners that feature the new Sealord logo along with the words ‘Nice Logo. Bad Tuna’ that were deployed along main routes into the city and throughout the city centre by volunteers.
There’s something about logos that seems to spike people’s interest. The new Z Energy logo is testament to that and now it’s the turn of Sealord to show off its new corporate identity, unveiling it at the annual Maori Fisheries Conference in Nelson on Monday.