Browsing: GrabOne

News
GrabOne puffs chest, eats birthday cake, launches new TVC
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How consumers buy stuff has changed a helluva lot in the past year and, after getting its mitts on 65 percent of the daily deal market in New Zealand, GrabOne has played a big part in that evolution. So, to celebrate its first birthday—and the sale of 91,000 movie tickets, 26,000 cupcakes, 39,000 massages and one million holes of golf—it’s made an ad featuring the consumers and merchants who made it all possible.

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Non-specific blue rodent mascot out for blood as GrabOne ventures into 1-Day’s territory
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There’s been plenty of discussion about the daily deal model recently, due mostly to 1-Day’s decision to can its 1-Day Out offering because it believed the model was unsustainable. GrabOne’s founder and chief executive Shane Bradley certainly thought otherwise and, one year after launching its popular experience-based site, it’s ready to take on 1-Day at its own game with a new initiative that aims to put even more crap in people’s cupboards, GrabOne Store.

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Tech the halls with deals and folly
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In this issue of Michael Carney’s Marketing Week, Apple’s iCloud and the apparent quest to create online gated communities, Groupon quickly ensconces itself on New Zealand’s e-commerce scene, what Australia’s daily deal code of conduct says about the maturing of this new commercial phenomenon, Google’s attempt at sharing and a cautionary tourism tale New Zealand would be wise to take heed of. 

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Devise ridiculous name for daily deals site, win GrabOne credit
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GrabOne first offered $4 tickets to Event Cinemas in Auckland in July 2010 and, just ten months later, it sold its one millionth coupon (a 61 percent off Canvas Print in the Northland region, in case you were wondering). To celebrate this milestone, it’s giving away two $50 GrabOne credits to lucky, bargain loving StopPressers. Like social media platforms, daily deals sites all seem to require a strange, suitably catchy name. So all you have to do is come up with a ridiculous name for a fictional new entrant to this crowded market and all your discount dreams could come true. Extra credit given for ridiculous slogans.

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World’s two biggest voucher sites add to the daily deal cacophony
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Last week it was revealed by the latest Nielsen Online Retail Report that two thirds of online New Zealanders have received email alerts from daily deal websites, and a further 40 percent said they made a purchase from such sites in the past three months. Now two of the world’s biggest deal sites, Groupon and Living Social, are set to arrive and take some more of New Zealand’s discount dollars.

News
Cudo adds to dizzying array of deals sites, but claims its secret weapon will conquer all
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Inboxes are groaning under the weight of the emails sent out by daily deal sites at the moment. And successful Australian group buying site Cudo and MediaWorks will soon be adding a few more. But while new collaborative buying sites seem to be a dime a dozen at the moment, the newest boy on the increasingly crowded block claims to have a big point of difference: the deals will be promoted regularly on television by a real live human.

News
The Great Deal Wars of 2011 heat up as GrabOne embraces television
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We’re accustomed to seeing marketing fluff from the seemingly never-ending range of new daily deal sites in our inboxes or on our web browsers. But, in what could be seen as evidence that group-buying has gone mainstream in New Zealand, GrabOne is facing up to increased competition and promoting its discounted wares with the help of a couple of new TVCs.

News
Santa implicated in ponzi scheme as…
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…Media Design School students win thing; a magical mystery store opens its doors in Auckland’s High St; The Documentary Channel is no more; social buying site GrabOne celebrates a milestone; the hunt is on for New Zealand’s Next Top Bookshelf; African adventurers and other charities look for assistance; Air New Zealand’s Christmas auction kicks off; ex-Fonterra boss Roger Boyd launches the ‘beverage of the well-travelled’; InComm arrives in Australasia; 2Degrees, now in 3Dimensions; NZ Post gives everyone a hurry up; and marvel at the glamour of the IAB/Facebook Xmas party.