Browsing: GrabOne

News
Brands unleash April Fools’ Day trickery—UPDATED
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Every year, brands tend to jump on special occasions with the enthusiasm of a cat attacking a red dot on a kitchen floor. And without fail this sees consumers inundated with promotional material related to Christmas, Easter, Valentine’s Day and pretty much any other day that has even slight significance to someone. So, in what has come to be an annual tradition, here’s a rundown of how various brands—including Google, Campbell Live, GrabOne and BMW—attempted to trick gullible consumers this year.

News
GrabOne launches Christmas gift recommendation tool, aims to help customers on the hunt
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To spare online shoppers the chore of scouring through scores of deals featuring massages, fairy lights and costume jewellery in the lead up to Christmas, GrabOne has launched the Giftinator, an online tool that allows users to narrow their searches to find gifts that match their interests. As New Zealand’s biggest daily deal providers, GrabOne publishes over 1,700 deals a week, which means that there might be more than 1,600 offers available on the site at any given time. And while choice is a good thing, it can be frustrating for time-pressed gift-buyers to scour through everything available to find what they want. By launching the Giftinator, GrabOne now enables customers to streamline their search for gifts in terms who the gift is for, the amount they’re willing to spend, and the age group and interests of the recipient. PLUS: we look at some of the risks that come with brands recommending items.

News
APN christens its multimedia beast NZME
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Since taking over as the chief executive of APN New Zealand in May, Jane Hastings has been pulling together the discrete threads that make up the conglomerate in an effort to create a seamless entity that can be used to deliver commercial partners’ messages across all the available media properties. And all new things require a name, so for this reason APN sent out a release this morning saying that its print, radio, digital and e-commerce brands will from now on be unified under the moniker NZME (pronounced ‘en zed me’), which stands for New Zealand Media and Entertainment.

News
APN unveils ShopViva, aims to monetise audience
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On Sunday, 17 August, APN launched ShopViva, a fashion e-commerce collaboration between GrabOne, the third biggest e-commerce platform in New Zealand, and Viva, the New Zealand Herald’s flagship lifestyle magazine. The new venture is based on the premise that readers should be able to purchase the items that are displayed editorially in the popular inserted magazine, which is circulated every Wednesday.

News
APN and TRN open the door to cross-channel collaboration with advertisers
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With last week’s announcement that Jane Hastings would take on the newly created chief executive role, APN centralised control of its offering across its publishing, radio and digital properties. And now, in continuing this trend of cross-channel collaboration, APN has launched an initiative called Collaborative Media Solutions (CMS), which will provide media agnostic advertising services to clients across the available platforms.

Movings/shakings
There can be only one: Jane Hastings takes on newly created chief executive role at APN—UPDATED
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APN is centralising management of its radio, publishing and digital business interests in New Zealand with the appointment of Jane Hastings in a redefined chief executive officer role. Previously, the Kiwi arm of APN had dual chief executive roles, with Martin Simons being in charge of the publishing and digital side and Hastings holding the reins at TRN. Updated with comments from Hastings.

News
Lies, damned lies: the obligatory April Fool’s round-up —UPDATED
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Some might argue there’s a degree of trickery every day of the year in the world of marketing and media. But it’s taken to much more preposterous levels—and is almost actively encouraged—on April Fool’s Day. So here’s a collection of the best pranks, fakes and subterfuges from New Zealand and around the world.

Movings/shakings
Movings/Shakings: 15 March
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Wayne Chapman sits on outdoor chair, David MacGregor plays the pay what you want game, GrabOne adds a new role to up its digital ante, iSite reward one of its sales hounds and Orange Group nabs an experienced bean counter.

News
Bringing a new meaning to the term pay phone
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GrabOne has come out as the first New Zealand company to integrate with Passbook, a new feature in iOS6 that enables the storage of coupons, loyalty cards, tickets and more on your iPhone. And the mobile wallet fun doesn’t stop there, because Westpac, Telecom and Auckland Transport have cranked up a trial.

News
As big changes loom, APN celebrates triple-treat at international awards show
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With the seemingly imminent move to a tabloid format on weekdays for The New Zealand Herald, the recent appointment of Deutsche Bank to undertake a strategic review of its media assets in New Zealand (and presumably ready some of them for sale) and the decision to upgrade its stake in GrabOne to 100 percent and buy out Shane Bradley, there are some big things happening at APN at the moment. And while times are pretty tough in the newspaper business, there’s plenty of courage being shown under fire and The New Zealand Herald has been rewarded for its efforts by scoring a hat-trick of wins at the 2012 International Newsmedia Marketing Association.

News
GrabOne offers instant mobile gratification, Flossie.com taps into ‘quiet-time’
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Following in the footsteps of Facebook Deals, Groupon Now and other large deal-providers offering location-specific discounts in real-time, GrabOne has launched its version in New Zealand, Instant. And, on the same day, Flossie.com has also relaunched itself as “a quiet-time appointment channel for the hair and beauty industry” in an effort to tap into the burgeoning deal-hunting consumer movement.

News
More Grabbies pay via mobile
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Fourteen months after launching its mobile application, GrabOne’s mobile sales are at an all time high. Twelve percent of all GrabOne purchases over the Christmas period were via the GrabOne mobile application, up from 5.45 percent in November 2011 and 1.5 percent over Christmas 2010.

News
Win $50 by wishful thinking
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Aah Christmas, what’s not to love?  Parties, presents, yummy treats.  But gifts aren’t always what you want, take reindeer sweaters, or singing fish ornaments for example. To make up for the bitter disappointment such gifts bring, we have two $50 gift cards to give away, for Subway and GrabOne.

News
Kidsline grabs a charitable new buddy
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GrabOne, New Zealand’s leading daily deal website, is partnering up with Kidsline, a free peer counselling service for children under 14. Today GrabOne launches their Kidsline donation campaign on their website where customers can donate to the charity.

News
Cudo to be culled?
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Rumours are rife Cudo is on the brink of closure after just nine months, with some claiming the company has already let most of its staff go.

News
GrabOne gifts retailers 2000 android tablets
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GrabOne has presented its retailers with an early Christmas pressie – 2000 android tablets to redeem coupons.  It is in response to some irate Grabbies who’ve had trouble redeeming their vouchers using their phones. Seems some retailers were refusing to accept vouchers unless they’d been printed out.

News
#Winning
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Part 43 in a 198 part series about local humans and companies that have recently won something, including Omnigraphics, Brett Phibbs, Method Studios, 35 of the nation’s best workplaces and Urgent Couriers.

News
GrabOne wins more fans with Gimme5
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Leading daily deal site GrabOne has launched its first Faceboook app ‘Gimme5’ and it’s proving hugely popular. As well as being a highly addictive game to play, there’s the chance to win prizes like iPads and a trip to Los Angeles.

News
POCKETvouchers makes escape from too hard basket with new partnerships
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Auckland mobile marketing company POCKETvouchers has a bit of a spring in its step after signing deals with global payment processor ePay and local daily deal site GrabOne recently. And chief executive Todd Wackrow says the new partnerships have streamlined the voucher process for marketers and allow the business to expand into other markets. 

News
PriceWaterhouseCoopers plugs in crystal ball, looks into media and entertainment future
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Media and entertainment organisations need to sort out their digital strategies, according to the inaugural Global Entertainment and Media Outlook 2011-2015 report from PriceWaterhouseCoopers. But, as always, it’s a matter of figuring out new ways to turn a profit online, something that will require traditional media organisations to ‘shed conservatism’ if they hope to get with the digital times.

News
Go to great lengths, win case ‘o wine
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Yet more wine to give away and this time it’s to celebrate GrabOne’s first birthday. We’ve got a whole case of the Ant Moore sauvignon blanc to dish out (three labels were designed especially for the occasion by Allan Wrath and a public vote on Facebook decided …

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