Browsing: GrabOne

News
Brands unleash April Fools’ Day trickery—UPDATED
By

Every year, brands tend to jump on special occasions with the enthusiasm of a cat attacking a red dot on a kitchen floor. And without fail this sees consumers inundated with promotional material related to Christmas, Easter, Valentine’s Day and pretty much any other day that has even slight significance to someone. So, in what has come to be an annual tradition, here’s a rundown of how various brands—including Google, Campbell Live, GrabOne and BMW—attempted to trick gullible consumers this year.

News
GrabOne launches Christmas gift recommendation tool, aims to help customers on the hunt
By

To spare online shoppers the chore of scouring through scores of deals featuring massages, fairy lights and costume jewellery in the lead up to Christmas, GrabOne has launched the Giftinator, an online tool that allows users to narrow their searches to find gifts that match their interests. As New Zealand’s biggest daily deal providers, GrabOne publishes over 1,700 deals a week, which means that there might be more than 1,600 offers available on the site at any given time. And while choice is a good thing, it can be frustrating for time-pressed gift-buyers to scour through everything available to find what they want. By launching the Giftinator, GrabOne now enables customers to streamline their search for gifts in terms who the gift is for, the amount they’re willing to spend, and the age group and interests of the recipient. PLUS: we look at some of the risks that come with brands recommending items.

News
APN christens its multimedia beast NZME
By

Since taking over as the chief executive of APN New Zealand in May, Jane Hastings has been pulling together the discrete threads that make up the conglomerate in an effort to create a seamless entity that can be used to deliver commercial partners’ messages across all the available media properties. And all new things require a name, so for this reason APN sent out a release this morning saying that its print, radio, digital and e-commerce brands will from now on be unified under the moniker NZME (pronounced ‘en zed me’), which stands for New Zealand Media and Entertainment.

News
APN unveils ShopViva, aims to monetise audience
By

On Sunday, 17 August, APN launched ShopViva, a fashion e-commerce collaboration between GrabOne, the third biggest e-commerce platform in New Zealand, and Viva, the New Zealand Herald’s flagship lifestyle magazine. The new venture is based on the premise that readers should be able to purchase the items that are displayed editorially in the popular inserted magazine, which is circulated every Wednesday.

News
APN and TRN open the door to cross-channel collaboration with advertisers
By

With last week’s announcement that Jane Hastings would take on the newly created chief executive role, APN centralised control of its offering across its publishing, radio and digital properties. And now, in continuing this trend of cross-channel collaboration, APN has launched an initiative called Collaborative Media Solutions (CMS), which will provide media agnostic advertising services to clients across the available platforms.

Movings/shakings
There can be only one: Jane Hastings takes on newly created chief executive role at APN—UPDATED
By

APN is centralising management of its radio, publishing and digital business interests in New Zealand with the appointment of Jane Hastings in a redefined chief executive officer role. Previously, the Kiwi arm of APN had dual chief executive roles, with Martin Simons being in charge of the publishing and digital side and Hastings holding the reins at TRN. Updated with comments from Hastings.

1 2 3 4