articles tagged 'GrabOne'

Brands unleash April Fools' Day trickery—UPDATED

  • Advertising
  • April 1, 2015
  • Holly Bagge
Brands unleash April Fools' Day trickery—UPDATED

Every year, brands tend to jump on special occasions with the enthusiasm of a cat attacking a red dot on a kitchen floor. And without fail this sees consumers inundated with promotional material related to Christmas, Easter, Valentine's Day and pretty much any other day that has even slight significance to someone. So, in what has come to be an annual tradition, here's a rundown of how various brands—including Google, Campbell Live, GrabOne and BMW—attempted to trick gullible consumers this year.

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Spark, NZME and TVNZ on top in Netguide Web Awards

  • Didge
  • December 4, 2014
  • StopPress Team
Spark, NZME and TVNZ on top in Netguide Web Awards

The winners of the NetGuide Web Awards were announced earlier this week, and Spark and NZME both came away with a triple treat and TVNZ Ondemand took two.

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GrabOne launches Christmas gift recommendation tool, aims to help customers on the hunt

  • Didge
  • November 6, 2014
  • Damien Venuto
GrabOne launches Christmas gift recommendation tool, aims to help customers on the hunt

To spare online shoppers the chore of scouring through scores of deals featuring massages, fairy lights and costume jewellery in the lead up to Christmas, GrabOne has launched the Giftinator, an online tool that allows users to narrow their searches to find gifts that match their interests. As New Zealand's biggest daily deal providers, GrabOne publishes over 1,700 deals a week, which means that there might be more than 1,600 offers available on the site at any given time. And while choice is a good thing, it can be frustrating for time-pressed gift-buyers to scour through everything available to find what they want. By launching the Giftinator, GrabOne now enables customers to streamline their search for gifts in terms who the gift is for, the amount they're willing to spend, and the age group and interests of the recipient. PLUS: we look at some of the risks that come with brands recommending items.

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APN christens its multimedia beast NZME

  • Media
  • September 25, 2014
  • StopPress Team
APN christens its multimedia beast NZME

Since taking over as the chief executive of APN New Zealand in May, Jane Hastings has been pulling together the discrete threads that make up the conglomerate in an effort to create a seamless entity that can be used to deliver commercial partners’ messages across all the available media properties. And all new things require a name, so for this reason APN sent out a release this morning saying that its print, radio, digital and e-commerce brands will from now on be unified under the moniker NZME (pronounced ‘en zed me’), which stands for New Zealand Media and Entertainment.

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Movings/Shakings: 9 September

  • Movings/Shakings, brought to you by Marsden Inch
  • September 9, 2014
  • StopPress Team
Movings/Shakings: 9 September

Changes at Davy & Chapman, Heinz, Qrious, Running with Scissors, Snakk, Pead PR and GrabOne.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

APN unveils ShopViva, aims to monetise audience

  • Advertising
  • August 19, 2014
  • Damien Venuto
APN unveils ShopViva, aims to monetise audience

On Sunday, 17 August, APN launched ShopViva, a fashion e-commerce collaboration between GrabOne, the third biggest e-commerce platform in New Zealand, and Viva, the New Zealand Herald’s flagship lifestyle magazine. The new venture is based on the premise that readers should be able to purchase the items that are displayed editorially in the popular inserted magazine, which is circulated every Wednesday.

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Movings/Shakings: 8 August

  • Movings/Shakings, brought to you by Marsden Inch
  • August 8, 2014
  • StopPress Team
Movings/Shakings: 8 August

Industry happenings at Springload, DesignWorks, NBR, MediaWorks, The Muesli Hub, GrabOne and Spikes Asia.

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APN and TRN open the door to cross-channel collaboration with advertisers

  • Media
  • May 14, 2014
  • Damien Venuto
APN and TRN open the door to cross-channel collaboration with advertisers

With last week’s announcement that Jane Hastings would take on the newly created chief executive role, APN centralised control of its offering across its publishing, radio and digital properties. And now, in continuing this trend of cross-channel collaboration, APN has launched an initiative called Collaborative Media Solutions (CMS), which will provide media agnostic advertising services to clients across the available platforms.

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There can be only one: Jane Hastings takes on newly created chief executive role at APN—UPDATED

  • Movings/Shakings, brought to you by Marsden Inch
  • May 6, 2014
  • Damien Venuto
There can be only one: Jane Hastings takes on newly created chief executive role at APN—UPDATED
(Image credit: NZ Herald)

APN is centralising management of its radio, publishing and digital business interests in New Zealand with the appointment of Jane Hastings in a redefined chief executive officer role. Previously, the Kiwi arm of APN had dual chief executive roles, with Martin Simons being in charge of the publishing and digital side and Hastings holding the reins at TRN. Updated with comments from Hastings.

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Movings/Shakings: 29 April

  • Movings/Shakings, brought to you by Marsden Inch
  • April 29, 2014
  • StopPress Team
Movings/Shakings: 29 April

Changes at Blackfoot, Colenso BBDO, MediaWorks, First Star Communications, Adhesif Labels and GrabOne

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Movings/Shakings: 28 January

  • Movings/Shakings, brought to you by Marsden Inch
  • January 28, 2014
  • StopPress Team
Movings/Shakings: 28 January

Changes at MediaWorks Radio, Saatchi & Saatchi, GrabOne, Reckitt-Benckiser, Pfizer, The Pond, Bauer, Thick as Thieves and Marine Vouchers.

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GrabOne snatches tourist traffic with new booking site

  • Tourism
  • September 9, 2013
  • StopPress Team
GrabOne snatches tourist traffic with new booking site

GrabOne, best known for its daily deals, is marketing itself to a new audience with a booking and information site for national travellers.

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Lies, damned lies: the obligatory April Fool's round-up —UPDATED

  • Good-natured deceit
  • April 2, 2013
  • Ben Fahy
Lies, damned lies: the obligatory April Fool's round-up —UPDATED

Some might argue there's a degree of trickery every day of the year in the world of marketing and media. But it's taken to much more preposterous levels—and is almost actively encouraged—on April Fool's Day. So here's a collection of the best pranks, fakes and subterfuges from New Zealand and around the world.

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GrabOne founder's new Pet project

  • Startups
  • March 18, 2013
  • Sim Ahmed
GrabOne founder's new Pet project

Six months on from selling his remaining 25 percent stake in Sella and GrabOne to APN for a cool $4 million, Shane Bradley launches his latest endeavour: Pet.co.nz.

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Movings/Shakings: 15 March

  • movingsshakings
  • March 15, 2013
  • StopPress Team
Movings/Shakings: 15 March

Wayne Chapman sits on outdoor chair, David MacGregor plays the pay what you want game, GrabOne adds a new role to up its digital ante, iSite reward one of its sales hounds and Orange Group nabs an experienced bean counter.

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